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Manila Bulletin devider Lifestyle devider Luminaries and Life devider Look: Second Disney Store in the PH to open at SM North EDSA

Look: Second Disney Store in the PH to open at SM North EDSA

By MBrand
Published Sep 1, 2025 02:10 pm
International Toy World Inc. (ITWI) will be opening a second Disney Store by SM in the Philippines. The new location at SM North EDSA, The Block Level 3, will welcome guests from Sept. 6, 2025. This follows on the heels of Disney Store’s first entry into Southeast Asia in September 2024, with a flagship location at SM Mall of Asia, a popular shopping destination for families and shoppers of all ages.
Disney Store is the official home to shop the stories you love from Disney, Pixar, Marvel, and Star Wars, and shoppers can look forward to authentic and high-quality toys and plush, stylish apparel, costumes, homeware, and more collectibles, including:
  • Exclusive ranges from Disney Store Japan, such as pocket-sized pals Urupocha-chan and the Cherry Blossom collection
  • Select Disney Parks favorites, from Ear Headbands to the latest adorable Disney Wishables
  • Disney Store exclusives such as Stitch in Denim
From the imaginative realms of Disney and Pixar to the epic sagas of Marvel and Star Wars, Disney Store by SM North ESDA will feature immersive screens and charming photo spots, inspired by these unforgettable story moments. Keep an eye out for nods to fan-favorite characters—including displays of Stitch, Rapunzel, and Iron Man for the first time in the Philippines! Guests may also opt to have their purchases conveniently delivered to their doorstep by sending a message to Disney Store by SM at 0917-166-3968.
“We are incredibly delighted to open our second Disney Store by SM in the Philippines at SM North EDSA,” said Rose Marie M. Dylim, president of International Toy World Inc. (ITWI). “The overwhelming response to our SM Mall of Asia store has been truly heartwarming, and we’re excited to bring the same joy and wonder to even more families in the northern part of Metro Manila.”
“We are thrilled to welcome the second Disney Store to the Philippines,” said Sara Grewal, vice president, Disney Retail Asia-Pacific. “Local fans of all ages can enjoy more of the stories they love from Disney, Pixar, Marvel, and Star Wars, closer to home.”
Get ready for an opening weekend full of festivities. In commemoration of the opening of the second Disney Store, guests can look forward to meeting and greeting special friends from Disney and other fun surprises!
Follow @DisneyStorebySM on Facebook, Instagram, TikTok, and YouTube for updates. Join in the excitement with #DisneyStorePH and #DisneyStorebySM.
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