Kultura Crawl: A gathering of Filipino flavors and fashion
By MBrand
This September, Kultura Crawl returns—inviting everyone to gather for an unforgettable experience of flavors with a dash of style. From homegrown treats to local fashion finds, the event is inspired by the classic pub crawl format, letting you hop from booth to booth with a Crawl Hunt Card—sampling local flavors, joining challenges, and exploring proudly Filipino craftsmanship along the way.
This year, participants are crawling across the country. Following its run at Estancia Mall from Sept. 1 to 7, 2025, Kultura Crawl heads to SM Southmall on Sept. 10, and wraps up the month at SM Seaside City Cebu from Sept. 25 to 30.
Each stop offers a full lineup of experiences:
- Taste—Sample free bites from beloved heritage brands and rising food stars, and discover gift-ready treats.
- Hunt—Complete challenges with your Crawl Hunt Card and unlock a surprise reward at the end.
- Spin—Play Spin the Wheel for more surprise gifts and instant wins!
And because food is always at the heart of every Filipino gathering, this year’s star ingredient is none other than ube. Known for its vibrant purple color and sweet, nutty taste, ube will be featured in nostalgic Pinoy classics like ensaymada and polvoron, as well as modern reinventions such as the first-of-its-kind, internationally awarded Ube Cream Liqueur by Destileria Barako.
First stop: Kultura Crawl at Estancia (Sept. 1 to 7)
Bring your appetite—and your furry friends! The Estancia leg of Kultura Crawl features a Pet Pawty on Sept. 6, a day designed for fur families to join the fun. In partnership with Pet Express, guests can look forward to:
- Pet Pawtraits — On-the-spot sketches of your pets by local artists
- Proudly Pinoy Paws — A pet fashion parade celebrating Filipino-inspired outfits, with prizes for the most creative looks
- Free Treats for All Pets — Refreshing goodies for your fur babies, courtesy of Pet Express
- Freebies for All Pet Owners — Cool treats from Bebang Halo-halo
Next Stop: Kultura Crawl at SM Southmall (Sept. 10 to 21)
On Sept. 13, lace up for Run Crawl Rave with Founders Running Club! The day kicks off with a community run, then shifts into a mini rave inside Kultura Crawl—featuring DJs, energizing cold brew, and the crowd-favorite Bebang Halo-halo.
Throughout the event, guests can also join Pinoy Palaro, hosted by KC Montero on opening day, and enjoy nostalgic Filipino games from Sept. 11 to 21 at the Palaro area.
Last stop: Kultura Crawl at SM Seaside City Cebu (Sept. 25 to 30)
We’re wrapping up the September Crawl by heading down south—bringing this signature Kultura experience to Cebu City! Expect the same energy, flavors, and proudly Filipino flair as we connect with the vibrant Cebuano community.
Delight in a one-of-a-kind adventure that unites community and culture through the universal languages of food and design. Bring your family and friends (and pets!) to Kultura Crawl at Estancia Mall, SM Southmall, and SM Seaside City Cebu!
For more information, follow @kulturafilipino on Instagram, Facebook, TikTok, and YouTube.