J-pop group One or Eight releases music video for 'Young & Reckless'
J-pop group One or Eight released the music video for their latest single, “Young & Reckless,” which came out on Aug. 28 on all streaming platforms.
The song marks One or Eight’s second single in partnership with Atlantic Music Group, one of North America’s record labels.
“Young & Reckless” captures not only the essence of the eight-member group but also serves as an anthem that shares their overwhelming confidence and fearless drive to take on the world with their fans, 1Derz.
In contrast to the traditional image of the polished, picture-perfect Asian pop stars, members of One or Eight embrace their raw and unrefined selves. Their deliberate stance against perfection becomes a statement of rebellion for a new era.
“When people listen to this song, I really want them to be taken back to their childhood—those moments when everything felt exciting, when we were endlessly curious and not afraid of failing. As we grow older, it’s so easy to get caught up in fear, doubt, or overthinking, and sometimes we stop ourselves from taking on challenges. This song is a reminder to embrace that fearless spirit again, to chase after new experiences with the same courage and curiosity we had as kids. I hope the fans not only enjoy the sound and energy of the track, but also take the message to heart, because that’s what makes the music meaningful for us,” said Neo.
Souma said, “I want people to feel playful about life. If I have the ability to navigate through situations where I’m faced with a lot of decisions, I believe that everything will be okay!”
Credits for “Young & Reckless” include Kavi (co-producer of the global hit “Million Dollar Baby”) and Edwin Honoret (co-lyricist and formerly of PrettyMuch).
"Seeing the energy from the One or Eight team, I knew we had to match it in the session. After a week of listening to Sophie, I was inspired to create something with that influence. I think the chemistry in the room helped the guys connect with that vision — and hopefully the fans feel that energy too,” said Kavi.
Honoret said, “I hope the fans can feel the excitement and work the guys put in — it really shows in the music. The song was inspired by their energy in the room. They meant business, but had this ‘young & reckless,’ fun, chaotic air. We wanted to show their youthfulness while keeping it high-end and tasteful. These boys are the truth, and I’m excited to be part of the journey."
The music video captures the flash of untamed brilliance—an adventure through childhood that asks to rediscover the source of imagination.
Directed again by Osrin of Perimetro, renowned for his work with King Gnu, MILLENNIUM PARADE, and Mr.Children, the video follows their previous collaboration for their single “365” which landed the group No. 1 spot on Billboard Japan’s Heatseekers chart for four consecutive weeks.