Taiwan pork highlights quality and tradition at WOFEX 2025
Premium products, culinary showcases, and cultural ties take center stage at the SMX Convention Center
By MBrand
Hwang Jen Chang, CDRI vice president
At this year’s World Food Expo (WOFEX) 2025, held at the SMX Convention Center in Pasay City, visitors were met with an international showcase of culinary innovation and food industry leaders. Among the standout exhibitors was Taiwan Premium Pork, which made a flavorful statement by emphasizing its commitment to quality, safety, and traceability.
Produced under rigorous health standards, Taiwan Premium Pork guarantees that every cut of meat is free from African swine fever and foot-and-mouth disease. The pork comes from pigs raised on high-quality feed and modern farms, resulting in tender, flavorful cuts prized by both household cooks and professional chefs. The brand also ensures transparency with a farm-to-table traceability system, allowing consumers to know exactly where their pork originates.
At the Taiwan Pork booth, visitors experienced a multisensory presentation of the product’s versatility. A highlight was the “Taiwanese Bento Box Challenge,” held August 8, where chefs crafted signature meals featuring premium Taiwanese pork. Each dish reflected a blend of Taiwanese and Filipino culinary influences. “Taiwan pork is not just a symbol of safety and quality. It reflects our deep respect for people, land, and tradition. Through this campaign, we’re not only promoting our products but also fostering deeper culinary and cultural ties between Taiwan and the Philippines,” said Vice President Hwang-Jen Chang of Taiwan’s Commerce Development Research Institute.
The booth also featured brands that impressed both chefs and casual visitors. BASSOTTO, known for its European-style sausages, presented Italian Sausage and Chorizo variants. The refined Italian Sausage proved a favorite for grilled meals and pasta, while the smoky chorizo drew praise from tapas enthusiasts. T-HAM, Taiwan’s leading pork producer, displayed fresh meat, ham, and ready-to-eat selections that demonstrated how large-scale production can achieve artisanal quality. Wayfong Food Commercial Co., Ltd. introduced its new My Sweet-Heart brand, winning over guests with sweet-savory barbecued pork slices slow-grilled to perfection. Black Bridge, a household staple in Taiwan, showed why its sausages and dried meats remain a go-to for nostalgic, hearty flavors ideal for family meals and holiday gatherings.
The event not only highlighted premium products but also reinforced Taiwan Pork’s role in building bridges between cultures. Its presence at WOFEX 2025 underscored how culinary traditions can connect communities while offering reliable, high-quality food options.
For Filipino consumers, the brand’s reach is expanding beyond trade shows. Taiwan pork is already available in supermarkets such as S&R and The Marketplace, while July 2025 marked the introduction of pork offal—including liver, heart, and intestines—into the Philippine market. These products provide chefs, food businesses, and households with broader options for creative cooking and refined dining.
WOFEX 2025 may have gathered some of the biggest names in food and beverage, but Taiwan Pork stood out for its clear message: premium flavor, consistent safety, and a deep respect for culinary heritage.