Coffee Project unveils a fresh look and new flavors
The café chain's "Experience the New" campaign blends bold tastes, refreshed spaces, and community-centered events
By MBrand
Coffee Project has launched its latest campaign, “Experience the New,” a reimagining of the coffee experience built on warmth, creativity, and community.
The initiative introduces a new lineup of drinks, including Golden Maple, Americola, Ginger Fuzz, and Aloe Pop, alongside food options such as the Continental Lite Breakfast and The Daily Booster. The additions aim to combine bold flavors with everyday comfort.
The refreshed look highlights inviting interiors brought to life by the café’s baristas, designed to create spaces where conversations flow easily. Beyond its drinks and décor, Coffee Project is also expanding its role as a community hub, with events ranging from photography and calligraphy workshops to quiz nights, spoken word sessions, and day parties.
The campaign launched with a ₱31 promotion for any drink on July 31, a thank you to customers and a nod to the brand’s new customer-first pricing, which includes a commitment to remake drinks until they meet guests’ expectations.
Coffee Project’s “Experience the New” is an invitation to enjoy a familiar space renewed with fresh flavors, updated surroundings, and shared experiences.