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Manila Bulletin devider Lifestyle devider Health and Wellness devider This baby care brand is designed with love and backed by science

This baby care brand is designed with love and backed by science

Chummy Baby officially launches with a heartwarming celebration for moms and babies

By MBrand
Published Aug 20, 2025 09:10 am
Chummy Baby, the newest baby care brand designed with love and backed by science, officially marked its launch with a delightful celebration dedicated to Filipino moms and their little ones. Held in partnership with parenting content creator Mommy Nish, the event gathered real moms, adorable babies, and parenting advocates in a joyful affair highlighting the brand’s promise of “Smart Choices, Happy Babies.”
Hosted by Mommy Nish, the launch event brought together a warm community of parents in a family-friendly venue filled with laughter, learning, and love. The day began with an interactive photo wall featuring the lovable Chummy mascot, followed by hands-on play zones powered by Kidzoona, where kids freely explored while moms sampled Chummy Baby’s Natural N’ Mild product line.
“As a mom, I know how important it is to make smart choices for our babies,” shared Mommy Nish during her welcome remarks. “I’m proud to partner with a brand that puts care, safety, and quality at the heart of every product. Chummy Baby is definitely a mom’s best friend.”
One of the program’s highlights was the Pedia Talks segment, featuring Dr. Ian Sta Maria, a respected pediatrician who shared expert hygiene tips and emphasized the importance of using gentle, dermatologist-tested products for babies’ sensitive skin. Moms were also invited to join an open Q&A session, creating a valuable and interactive platform for sharing parenting insights.
The event introduced the Chummy Baby Natural N’ Mild line, which includes:
  • 3-in-1 Head-to-Toe Wash
  • 2-in-1 Powder Serum Lotion
  • Wet Wipes (100’s)
  • Agua De Colonia in Sugar Cuddle & Little Sunshine variants
  • Chummy Baby Travel Kit
Guests experienced the full range through an experiential showcase, where moms could try the products firsthand and appreciate the gentle care each one provides.
To keep the energy light and engaging, the program also featured fun mommy-and-baby activities such as Mom Bingo, Best Dressed Mini Me awards, and exciting raffle prizes.
Margaret Lee, chief operating officer of Lifestrong Marketing, Inc., shared her vision during the event, saying, “Chummy Baby is more than just a product launch—it’s a celebration of moms making wise, loving decisions every day. We’re proud to provide high-quality, pediatrician-approved essentials that support Filipino families on their parenting journey.”
Now exclusively available at Watsons stores, Chummy Baby is set to become a trusted partner in parenting—helping moms make smart choices that lead to happy, healthy babies.

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Health and Wellness Parenting Chummy baby
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