Tycoon Lucio Co’s food retail arm Puregold Price Club Inc. is opening eight new branches across the country this year to help it achieve the group’s seven percent to nine percent revenue growth target.

The supermarket chain said it is planning to open new stores in Northern and Southern Luzon, as well as in the Visayas and Mindanao. Most recently, it opened a branch in Sindangan town, Zamboanga del Norte, its first in the province.

The new builds are in line with Puregold’s continuing expansion, with the goal of empowering micro, small, and medium enterprises (MSMEs) in more areas across the country, supporting countryside growth, and providing quality yet affordable options for Filipino households.

“Our vision is to have a Puregold branch within reach for every Filipino MSME and every Filipino family across the country. We want to make everyday products more accessible to them through best value pricing and greater presence,” said Puregold President Vincent Co.

By the end of June 2025, Puregold’s total store count reached 666 Puregold Stores, 31 S&R Membership Shopping warehouses, and 67 S&R New York Style quick-service restaurants, based on its first-half disclosure. It also opened new stores in July.

Puregold’s sales and earnings got a boost from its new store openings last year and in the first half of 2025, with net sales increasing to ₱109.87 billion as of end June, rising 11.6 percent from ₱98.5 billion in the first semester last year.

The sales growth was due to the full operation of 26 new Puregold stores and four new S&R Warehouses in 2024, and revenues from 166 new Puregold stores and one new S&R Warehouse opened so far this year.

Improved sales offset the increase in operating expenses largely due to its expansion, with manpower, utilities, transport and other costs up 16.4 percent in the first half of the year at ₱14.98 billion, from ₱12.87 billion in the same period last year.