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Manila Bulletin devider Property and Living devider SMDC Heights launches a new standard in high-rise living, designed for ascent

SMDC Heights launches a new standard in high-rise living, designed for ascent

By MBrand
Published Aug 16, 2025 04:56 am
SMDC executives and leaders at the Heights grand launch held at the Forbes Ballroom of Conrad Manila — a night of vision, celebration, and the unveiling of the new standard in vertical living. From left to right: VP - Project Development and Management Sandro Vicente P. Javier, SAVP - Core Operations Diana Lou B. Gomez, VP - Project Development and Management Imee L. Landicho, SAVP - Project Development and Management Lea B. Rabusa, VP - Head, HRB Segment Glenna Veronica T. Galupo, President - SMDC Services Corporation Analyn V. Carpio, EVP - Head, Core Operations Grace Evangeline M. Sta. Ana, SVP - Head, Customer Support Marking C. Que, VP - Project Development and Management Sharon May D. Marcial, AVP - Project Development and Management John Walter E. Tendencia, AVP - Project Development and Management Jerome V. Caylao, AVP - Project Marketing Generoso Miguel R. Tan, and SAVP - Project Development and Management Ramoncito L. Gomez
SMDC executives and leaders at the Heights grand launch held at the Forbes Ballroom of Conrad Manila — a night of vision, celebration, and the unveiling of the new standard in vertical living. From left to right: VP - Project Development and Management Sandro Vicente P. Javier, SAVP - Core Operations Diana Lou B. Gomez, VP - Project Development and Management Imee L. Landicho, SAVP - Project Development and Management Lea B. Rabusa, VP - Head, HRB Segment Glenna Veronica T. Galupo, President - SMDC Services Corporation Analyn V. Carpio, EVP - Head, Core Operations Grace Evangeline M. Sta. Ana, SVP - Head, Customer Support Marking C. Que, VP - Project Development and Management Sharon May D. Marcial, AVP - Project Development and Management John Walter E. Tendencia, AVP - Project Development and Management Jerome V. Caylao, AVP - Project Marketing Generoso Miguel R. Tan, and SAVP - Project Development and Management Ramoncito L. Gomez
SM Development Corporation (SMDC) recently unveiled SMDC Heights, its boldest evolution yet in high-rise living — built for a generation that moves with purpose, values access, and aspires to live well today while investing in tomorrow.
A new era in vertical living
SMDC Heights is more than a collection of towers—it is a lifestyle framework. Every development is shaped by three principles: elegance without excess, confidence without noise, and access without compromise.
From thoughtfully designed move-in-ready homes to curated amenities—pools for pause, gyms for momentum, lounges for focus, and spaces for joy—Heights developments are crafted to rise with their residents at every stage of life.
Celebrity influencers (from left to right) Kelly Misa, Fabio Ide, Trina Candaza, and Denise Tan, who embody the SMDC Heights vision of design for ascent living, graced the brand’s grand launch.
Celebrity influencers (from left to right) Kelly Misa, Fabio Ide, Trina Candaza, and Denise Tan, who embody the SMDC Heights vision of design for ascent living, graced the brand’s grand launch.
Analyn V. Carpio, president of SMDC Services Corporation, speaks of SMDC Heights as 'elegance without excess, confidence without noise' — a home and investment that rises with its residents, reflecting their drive and ambition.
Analyn V. Carpio, president of SMDC Services Corporation, speaks of SMDC Heights as 'elegance without excess, confidence without noise' — a home and investment that rises with its residents, reflecting their drive and ambition.
Photo from left to right: Sales Head Jefferson Cuizon, Sales Head Michelle G. Villaseran, President - SMDC Services Corporation Analyn V. Carpio, Sales Head Melissa L. Guray, and Sales Head Maricar P. Martelino.
Photo from left to right: Sales Head Jefferson Cuizon, Sales Head Michelle G. Villaseran, President - SMDC Services Corporation Analyn V. Carpio, Sales Head Melissa L. Guray, and Sales Head Maricar P. Martelino.
"Every offering is grounded in purpose, practicality, and progress," said Jessica Bianca T. Sy, vice president for Design, Innovation, and Strategy. "SMDC Heights is the new face of our high-rise communities. It’s not just about where you live— it’s about creating spaces that move with you."
Built on location, lifestyle, and long-term value
Strategically located in Metro Manila’s most connected business and lifestyle districts—Makati, the Bay Area, Quezon City, and EDSA-C5—Heights developments place residents steps away from transport hubs, schools, malls, and CBDs. For SMDC Heights, access is a given, not a luxury.

A launch in two movements 

The debut unfolded in two landmark experiences:

Immersive property showcase at SM Mall of Asia — The unveiling of the SMDC Heights property preview lounge, a 100 sqm experience hub featuring geo panels and 360° virtual tours of premier developments, including Sands Residences, Glam Residences, Fame Residences, and the complete Shore Residences series. Guests were guided by SMDC’s top sales and marketing leaders in exploring the brand’s signature design and lifestyle vision.
SMDC Executive Vice President Grace Evangeline M. Sta. Ana experiences the Heights immersive property lounge’s interactive 360° virtual tour, navigating panoramic views, amenities, and unit interiors of SMDC’s premier high-rise communities — all at her fingertips.
SMDC Executive Vice President Grace Evangeline M. Sta. Ana experiences the Heights immersive property lounge’s interactive 360° virtual tour, navigating panoramic views, amenities, and unit interiors of SMDC’s premier high-rise communities — all at her fingertips.
SMDC executives and leaders officially open the SMDC Heights immersive property lounge at SM Mall of Asia — a 100 sqm showcase of the brand’s premier high-rise developments. From left to right: SVP - Head, Customer Support Marking C. Que, President - SMDC Services Corporation Analyn V. Carpio, Executive Vice President Grace Evangeline M. Sta. Ana, Sales Head Maricar P. Martelino, and Sales Head Michelle G. Villaseran.
SMDC executives and leaders officially open the SMDC Heights immersive property lounge at SM Mall of Asia — a 100 sqm showcase of the brand’s premier high-rise developments. From left to right: SVP - Head, Customer Support Marking C. Que, President - SMDC Services Corporation Analyn V. Carpio, Executive Vice President Grace Evangeline M. Sta. Ana, Sales Head Maricar P. Martelino, and Sales Head Michelle G. Villaseran.
Grand launch at Conrad Manila — The Heights grand launch brought together SMDC executives, partners, media, and celebrity influencers Kelly Misa, Fabio Ide, Trina Candaza, and Denise Tan for a brand film premiere, value proposition presentation, and live performances—all celebrating design for ascent living.

A statement of ascent

More than a name, SMDC Heights is a commitment: that ambition, comfort, and smart investment can share the same address. From first steps to next moves, Heights is where location, lifestyle, and legacy come together.

Related Tags

SMDC Jessica Bianca T. Sy The Heights
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