Hazel takes the spotlight in Tealive's new hazelnut drink lineup
Four limited-edition drinks and a plushie pouch make for a nutty, cozy season
By MBrand
Tealive Philippines has gone all in on hazelnut. Starting August 14, the Southeast Asian tea brand launches the Hazelnut Series, a limited-time lineup available until September 17 in all branches nationwide.
The campaign centers on Hazel, the brand’s playful new persona, who brings the nutty flavor to life in four drinks:
Hazel Milk Tea Classico, a creamy milk tea with a smooth hazelnut finish.
Hazelnut Signature Café, a coffee-meets-hazelnut blend made for mid-day pick-me-ups.
Hazelnut Milk Tea Royale Pearl, a velvety milk tea with pearls for added texture.
Hazelnut Choco Dolce, a dessert-style drink combining chocolate and hazelnut richness.
The series also comes with Hazel’s “bestea” plushie — a soft, huggable companion with boba spots, a nutty smile, and a hidden zipper pouch for small essentials.
Tealive is pairing the drinks with the “Go Nuts with Hazel” promo: one hazelnut drink, medium fries, and the plushie for P450. Additional giveaways and discounted bundles are available through GrabFood.
Founded in Malaysia, Tealive has grown to more than 1,000 outlets in 11 countries. Since opening in the Philippines in 2022, it has expanded to nearly 70 stores, offering bestsellers such as Signature Milk Tea, Brown Sugar Pearl Milk Tea, and Aren Caramel Pearl, alongside brand collaborations.
With the Hazelnut Series, the brand puts a classic dessert flavor front and center, inviting fans to sip, snack, and snuggle their way through the season.