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Manila Bulletin devider Business devider The Stock Market devider Cebu Landmasters sets ₱29-billion project launches to sustain growth momentum

Cebu Landmasters sets ₱29-billion project launches to sustain growth momentum

Published Aug 13, 2025 04:41 pm
Visayas-Mindanao (VisMin) property developer Cebu Landmasters Inc. (CLI) is planning to launch 12 projects worth ₱29 billion in the second half of the year to sustain its growth momentum, which led to a 13-percent improvement in net income to ₱2.49 billion in the first half of 2025 from ₱2.21 billion in the same period last year.
These developments will bring new residential, mixed-use, and hotel properties to key areas like Cebu, Davao, General Santos, Ormoc, and Palawan, said CLI Chief Operating Officer (COO) Jose Franco Soberano in an online media briefing.
Over the next three months, CLI will launch a fresh wave of seven new projects in rapidly urbanizing areas, including Metro Cebu, Palawan, Davao Region, and South Mindanao. These developments are strategically designed to cater to the expanding demand for quality housing in these high-growth communities.
The company will wrap up the last quarter of 2025 with five additional residential developments. These upcoming projects in Metro Cebu, Northern Cebu, and Eastern Visayas are expected to deepen CLI’s footprint across VisMin while extending its reach to underserved but high-potential areas.
“We’re encouraged by the sell-out success of our earlier launches, which reflects strong, sustained demand across our VisMin markets.
“This momentum supports our robust launch calendar for the second half, aligned with CLI’s confidence in the region’s resilience and our commitment to serving diverse housing needs across price segments.
“At the same time, we are actively scaling up our Luzon operations in preparation for our first project launch in the region by 2026,” Soberano noted.
CLI said it first-half performance was fueled by sustained sales momentum, improved revenue recognition, and faster project completions across the region.
Consolidated revenues grew five percent to ₱11.87 billion, with real estate sales remaining the primary contributor. Complementing this, the company's diversification strategy delivered strong gains, as recurring income from hotel operations surged 132 percent, while leasing revenues advanced 53 percent.
"Our strong performance in the first half of the year reflects the disciplined execution of our growth strategy and our deep commitment to addressing the housing needs of the VisMin market,” said CLI Chairman and Chief Executive Officer (CEO) Jose Soberano III.
He noted that, “Despite continued economic headwinds, CLI remains well-positioned, consistently generating high-quality earnings and delivering value to our stakeholders.”
“The robust reception of our recent launches–marked by strong take-up and early buyer engagement–demonstrates the sustained real demand in our markets and reinforces the sound fundamentals behind our long-term growth strategy,” added Soberano.
CLI's projects continue to demonstrate strong market traction, with reservation and estate sales reaching ₱14.3 billion, a three-percent increase from last year.

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Cebu Landmasters Inc. Jose Soberano III Jose Franco Soberano
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