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Manila Bulletin devider Lifestyle devider Food devider Jollibee unveils new delivery app with streamlined features and celebrity support

Jollibee unveils new delivery app with streamlined features and celebrity support

By MBrand
Published Aug 1, 2025 01:53 pm
Kyle Tabagan, Jollibee assistant brand manager for digital commerce and loyalty, Dorothy Dee-Ching, Jollibee VP for marketing, Brent Manalo, Mika Salamanca, Charisse Sumulong, Jollibee marketing director for digital commerce and loyalty, and Gico Go, senior marketing manager for digital commerce and loyalty
Kyle Tabagan, Jollibee assistant brand manager for digital commerce and loyalty, Dorothy Dee-Ching, Jollibee VP for marketing, Brent Manalo, Mika Salamanca, Charisse Sumulong, Jollibee marketing director for digital commerce and loyalty, and Gico Go, senior marketing manager for digital commerce and loyalty
Jollibee has launched a newly redesigned version of its delivery app, promising a more seamless and rewarding experience for customers seeking to order their fast-food favorites.
The app officially debuted on July 28 during a media launch held at Whitespace Manila, where guests were introduced to its cleaner interface, faster checkout process, and user-friendly navigation. The event also featured games and interactive zones highlighting the platform’s enhanced digital features.
“The all-new Jollibee App was designed with our customers’ needs and lifestyles in mind,” said Charisse Sumulong, Jollibee’s marketing director for digital commerce and loyalty. “We know they value convenience and great deals, so we made sure the app delivers exactly that, plus the fun and joy Jollibee is known for.”
Designed to streamline the ordering process, the app allows users to easily browse menu items and place orders in just a few taps. Whether for a birthday party, a late-night work dinner, or a quick snack break, Jollibee meals can now be delivered more efficiently across the country.
“We believe ordering food should be hassle-free and filled with joyful anticipation. That’s exactly what this all-new app delivers — joy that arrives more easily than ever before,” Sumulong added.
The launch also introduced the brand’s new celebrity ambassadors, actor Brent Manalo and digital creator Mika Salamanca.
New Jollibee brand ambassadors Brent Manalo and Mika Salamanca with Charisse Sumulong, Jollibee’s marketing director for digital commerce and loyalty.
New Jollibee brand ambassadors Brent Manalo and Mika Salamanca with Charisse Sumulong, Jollibee’s marketing director for digital commerce and loyalty.
“Sobrang excited kami ni Mika na maging ambassadors ng all-new Jollibee App,” said Manalo. “Blessed kami na makakuha ng ganitong opportunity, and we’re very excited to order too!”
“Jollibee is a brand that’s close to my heart ever since bata pa ako, so I’m really honored to be here and to celebrate this milestone with Brent,” said Salamanca. “The all-new Jollibee App is perfect talaga to enjoy all my Jollibee faves — kahit nasa bahay lang ako or nasa work! Sobrang convenient and perfect for my cravings!”
The company emphasized that the update is more than a visual refresh. The app now includes app-only deals, such as free delivery for orders above P400, available from July 28 to October 27, 2025. New users also receive additional perks, including a free Peach Mango Pie for a minimum P100 order and a free Chickenjoy Super Meal for orders worth P600 or more.
The app is now available for download on both the Google Play Store and Apple App Store.
At the launch were members of the Jollibee Digital Commerce and Loyalty team, including Sumulong, Vice President for Marketing Dorothy Dee-Ching, Senior Marketing Manager Gico Go, and Assistant Brand Managers Kyle Tabagan and Jaja Sorilla.
For Jollibee, the new app is a digital extension of its brand promise: delivering joy, now just a tap away.
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