ADVERTISEMENT
Manila Bulletin devider Property and Living devider Cebu Landmasters steps into 2025 with confidence, clarity, and capital

Cebu Landmasters steps into 2025 with confidence, clarity, and capital

New board, new cities, same vision for homegrown excellence

Published Aug 1, 2025 04:33 pm
CLI officials Director Dr. Winston Conrad B. Padojinog; Director Stephen A. Tan; Jose Franco Soberano, senior EVP and COO; Jose Soberano III, chairman and CEO; Ma. Rosario Soberano, senior EVP and treasurer; B. Grant Cheng, EVP and CFO; Joanna Marie Soberano-Bergundthal, senior VP for marketing and human resources.
CLI officials Director Dr. Winston Conrad B. Padojinog; Director Stephen A. Tan; Jose Franco Soberano, senior EVP and COO; Jose Soberano III, chairman and CEO; Ma. Rosario Soberano, senior EVP and treasurer; B. Grant Cheng, EVP and CFO; Joanna Marie Soberano-Bergundthal, senior VP for marketing and human resources.
Cebu Landmasters Inc. (CLI), a leading developer in the Visayas and Mindanao, posted record revenues of ₱19.5 billion in 2024, alongside growth in net income and operating cash flows. The year was marked by strong sales, increased recurring income, and a milestone joint venture with Japan’s NTT, as the company expanded its footprint beyond VisMin and into Luzon. CLI also reinforced its commitment to good governance by expanding its board to 11 members and appointing two new independent directors, announced during its annual stockholders meeting at Citadines Cebu City on July 11, 2025.
The event was led by CLI executives headed by Jose Soberano III, chairman and CEO; Ma. Rosario Soberano, senior EVP and treasurer; Jose Franco Soberano, senior EVP and COO; B. Grant Cheng, EVP and CFO; Joanna Marie Soberano-Bergundthal, senior VP for marketing and human resources; and Stephen Tan, director.
Soberano III stated the company’s direction for the year ahead. “As we enter 2025, we do so with clarity and confidence, ready to expand beyond our VisMin roots with our brand of homegrown excellence. Innovation is not just a goal, it is our dedication to improve our processes, better our customer experience and our promise to deliver smarter, more sustainable, and thriving communities.”
Franco Soberano, senior EVP and COO of Cebu Landmasters Inc.
Franco Soberano, senior EVP and COO of Cebu Landmasters Inc.
Looking back on the company’s performance, Soberano III described 2024 as a year of “masterful innovation,” as the company delivered record revenues of ₱19.5 billion, an eight percent rise in net income attributable to parent shareholders, and ₱4.3 billion in operating cash flows despite economic challenges. CLI grew its VisMin market share to 19.3 percent, declared a ₱0.18 per share cash dividend, and brought total shareholder returns to ₱3.8 billion, maintaining a 15 percent compound annual growth rate in dividends since its 2017 IPO.
CLI reported strong reservation sales of ₱20.58 billion in 2024, with over 94 percent of launched inventory sold and ₱85 billion in contracts receivable backed by low delinquency rates. Cheng highlighted the company’s reliable delivery and collection, while Soberano pointed to CLI’s agility amid market slowdowns. Key Davao projects—Velmiro Heights and Mindara Residences—sold out quickly. With nearly 130 projects across 18 VisMin cities and Luzon expansion underway, CLI continues to scale responsibly. Its preferred shares offering was oversubscribed by 1.4 times, supporting a capital strategy that aligns debt with project cash flows.
In 2024, CLI also expanded its revenue streams with a 74 percent increase in hospitality income and 45 percent growth in commercial leasing, moving closer to its goal of building a strong recurring income portfolio and pursuing a future REIT listing.
Radisson Red Cebu Mandaue
Radisson Red Cebu Mandaue
Astra Centre
Astra Centre
The Pad Co-Living in Banilad High Street
The Pad Co-Living in Banilad High Street
Latitude_Corporate_Center_(2)-min
Latitude_Corporate_Center_(2)-min
lyf Cebu City
lyf Cebu City
The Wave Towers
The Wave Towers
A major highlight was its joint venture with Japan’s NTT Urban Development Corporation, the largest ICT and telecommunications company in Japan, to develop the ₱6.4 billion Wave Towers in Cebu IT Park, reinforcing CLI’s global credibility. Estate developments in Davao and Cagayan de Oro attracted institutional investors such as Insular Life and BDO Unibank, while its foundation turned over Tipolo Residences 2, a mid-rise sustainable housing project, to the Mandaue City LGU and supported over 500 farmers, scholars, and trainees through livelihood and education programs.
CLI expanded its board from nine to 11 members with the appointments of Eugene S. Acevedo, former RCBC president and CEO with over 35 years of banking leadership; and Dr. Winston C. B. Padojinog, outgoing president of the University of Asia and the Pacific (UA&P) and the Center for Research and Communication, bringing the number of independent directors to five. “This isn’t just about board expansion—it’s about adding leadership that challenges us, inspires fresh thinking, and guides CLI into its next decade of innovation and growth,” said Soberano III.
As it enters 2025, CLI is well-positioned to scale up its operations, broaden its reach, and deliver long-term value through strong governance, strategic partnerships, and its commitment to sustainable, community-focused development.

Related Tags

Cebu Landmasters Inc. Jose Soberano III NTT Urban Development Corporation Wave Towers
ADVERTISEMENT
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1561_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1562_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1563_widget.title }}

{{ item.title }}

{{ articles_filter_1564_widget.title }}

{{ item.title }}
.mb-article-details { position: relative; } .mb-article-details .article-body-preview, .mb-article-details .article-body-summary{ font-size: 17px; line-height: 30px; font-family: "Libre Caslon Text", serif; color: #000; } .mb-article-details .article-body-preview iframe , .mb-article-details .article-body-summary iframe{ width: 100%; margin: auto; } .read-more-background { background: linear-gradient(180deg, color(display-p3 1.000 1.000 1.000 / 0) 13.75%, color(display-p3 1.000 1.000 1.000 / 0.8) 30.79%, color(display-p3 1.000 1.000 1.000) 72.5%); position: absolute; height: 200px; width: 100%; bottom: 0; display: flex; justify-content: center; align-items: center; padding: 0; } .read-more-background a{ color: #000; } .read-more-btn { padding: 17px 45px; font-family: Inter; font-weight: 700; font-size: 18px; line-height: 16px; text-align: center; vertical-align: middle; border: 1px solid black; background-color: white; } .hidden { display: none; }
function initializeAllSwipers() { // Get all hidden inputs with cms_article_id document.querySelectorAll('[id^="cms_article_id_"]').forEach(function (input) { const cmsArticleId = input.value; const articleSelector = '#article-' + cmsArticleId + ' .body_images'; const swiperElement = document.querySelector(articleSelector); if (swiperElement && !swiperElement.classList.contains('swiper-initialized')) { new Swiper(articleSelector, { loop: true, pagination: false, navigation: { nextEl: '#article-' + cmsArticleId + ' .swiper-button-next', prevEl: '#article-' + cmsArticleId + ' .swiper-button-prev', }, }); } }); } setTimeout(initializeAllSwipers, 3000); const intersectionObserver = new IntersectionObserver( (entries) => { entries.forEach((entry) => { if (entry.isIntersecting) { const newUrl = entry.target.getAttribute("data-url"); if (newUrl) { history.pushState(null, null, newUrl); let article = entry.target; // Extract metadata const author = article.querySelector('.author-section').textContent.replace('By', '').trim(); const section = article.querySelector('.section-info ').textContent.replace(' ', ' '); const title = article.querySelector('.article-title h1').textContent; // Parse URL for Chartbeat path format const parsedUrl = new URL(newUrl, window.location.origin); const cleanUrl = parsedUrl.host + parsedUrl.pathname; // Update Chartbeat configuration if (typeof window._sf_async_config !== 'undefined') { window._sf_async_config.path = cleanUrl; window._sf_async_config.sections = section; window._sf_async_config.authors = author; } // Track virtual page view with Chartbeat if (typeof pSUPERFLY !== 'undefined' && typeof pSUPERFLY.virtualPage === 'function') { try { pSUPERFLY.virtualPage({ path: cleanUrl, title: title, sections: section, authors: author }); } catch (error) { console.error('ping error', error); } } // Optional: Update document title if (title && title !== document.title) { document.title = title; } } } }); }, { threshold: 0.1 } ); function showArticleBody(button) { const article = button.closest("article"); const summary = article.querySelector(".article-body-summary"); const body = article.querySelector(".article-body-preview"); const readMoreSection = article.querySelector(".read-more-background"); // Hide summary and read-more section summary.style.display = "none"; readMoreSection.style.display = "none"; // Show the full article body body.classList.remove("hidden"); } document.addEventListener("DOMContentLoaded", () => { let loadCount = 0; // Track how many times articles are loaded const offset = [1, 2, 3, 4, 5, 6, 7, 8, 9, 10]; // Offset values const currentUrl = window.location.pathname.substring(1); let isLoading = false; // Prevent multiple calls if (!currentUrl) { console.log("Current URL is invalid."); return; } const sentinel = document.getElementById("load-more-sentinel"); if (!sentinel) { console.log("Sentinel element not found."); return; } function isSentinelVisible() { const rect = sentinel.getBoundingClientRect(); return ( rect.top < window.innerHeight && rect.bottom >= 0 ); } function onScroll() { if (isLoading) return; if (isSentinelVisible()) { if (loadCount >= offset.length) { console.log("Maximum load attempts reached."); window.removeEventListener("scroll", onScroll); return; } isLoading = true; const currentOffset = offset[loadCount]; window.loadMoreItems().then(() => { let article = document.querySelector('#widget_1690 > div:nth-last-of-type(2) article'); intersectionObserver.observe(article) loadCount++; }).catch(error => { console.error("Error loading more items:", error); }).finally(() => { isLoading = false; }); } } window.addEventListener("scroll", onScroll); });
Join Our Newsletters

Sign up by email to receive news.

© 2025 Manila Bulletin The Nation's Leading Newspaper. All Rights Reserved.