Mrs. Garcia’s Meats, a brand long associated with Filipino family kitchens, marked a new chapter in its nearly 30-year history with the launch of a new commercial, Tradisyon, released on June 28. The ad is a nostalgic reflection on how food, family, and tradition remain closely intertwined in Filipino culture.

At the center of the commercial is a simple family gesture—a wink, a tap on the nose, and a flying kiss—shared while preparing meals together. This sequence, passed down through generations, is depicted as a symbol of how love and care infuse not just the food itself, but the act of cooking. According to the brand, this signature gesture “is believed to make the food taste even better, as if sealing each dish with a bit of love and flavor.”

The ad is part of a broader effort to connect with a new generation of Filipino households while staying grounded in the company’s roots. “Our meats have always been part of Filipino kitchens, and now we’re telling the story of why,” said Mark Cristi, chief operating officer of Mrs. Garcia’s Meats. “This commercial reflects our legacy and what we stand for: fresh and quality meat cuts, family tradition, and meals that bring the Filipino people together. It’s our legacy of love, passed down from generation to generation."

With nearly three decades of experience in the industry, Mrs. Garcia’s Meats has built a reputation for offering fresh, carefully selected meat products. The brand emphasizes its continued commitment to quality and Filipino pride, noting that “every meat cut reflects a promise of quality, care, Filipino pride, and love—for almost 30 years.”

By spotlighting a shared kitchen moment familiar to many, the campaign bridges nostalgia and modern family life—offering a reminder that even as tastes change, the rituals that surround food remain constant.