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Manila Bulletin devider Lifestyle devider Fashion and Beauty devider Hairfix celebrates 10th anniversary with endorser Rabiya Mateo and special guest Piolo Pascual

Hairfix celebrates 10th anniversary with endorser Rabiya Mateo and special guest Piolo Pascual

By MBrand
Published Jul 30, 2025 11:50 am
Hairfix, proudly a Filipino hair care brand, marked its 10th anniversary with a colorful and star-studded celebration at SM Grand Central. Hosted by beauty content creator and digital personality Nikki Tiu, the milestone event was a joyful tribute to a decade of helping Filipinos express themselves through vibrant hair transformations.
Leading the celebration was Hairfix’s very own muse and endorser, Rabiya Mateo, Miss Universe Philippines 2020, who dazzled attendees with her grace and confidence. Rabiya took center stage during a live hairstyling demo with celebrity stylist Renz Pangilinan, who showcased the magic of Hairfix products on her—bringing to life the brand’s mission of delivering salon-quality results at home.
From its roots as a practical do-it-yourself hair coloring solution, Hairfix has evolved into a trusted name in Filipino hair care. With 19 radiant hair color shades, nourishing serums, wax sticks, and treatment innovations, the brand empowers everyone to confidently explore bold, classic, or everyday styles—conveniently and affordably.
To celebrate further, Hairfix invited 25 loyal customers to join exclusive activities in the anniversary event where they received the ultimate VIP experience—complete with a meet-and-greet and photo session with Rabiya Mateo, who shared heartfelt insights about her Hairfix journey and her passion for championing beauty in all its forms. The excitement rose even higher with a special appearance by Piolo Pascual, who serenaded the 25 loyal customers, and shared inspiring words on self-confidence and self-expression. Piolo’s presence added a warm, celebratory energy to the afternoon.
As Hairfix enters its next decade, Margaret Lee, chief operating officer of Lifestrong Marketing, Inc., assures everyone that the brand remains committed to delivering high-quality, value-for-money hair care tailored for the modern Filipino. Exclusively available at Watsons stores and online at Watsons e-commerce, Hairfix continues to color the lives of Filipinos—one shade, one style, and one confident smile at a time.

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