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Manila Bulletin devider Business devider Trade & Industry devider Japanese health & beauty brands Phiten, Noral Lab to debut in Philippines

Japanese health & beauty brands Phiten, Noral Lab to debut in Philippines

Published Jul 28, 2025 02:09 pm
Photo shows from left: Kazuhiro Takami (Corporate Sales, Phiten ); Daisuke Iwamoto (Corporate Sales, Phiten); Takashi Harada, (Head of Department, International Business Team, Corporate Sales Department, Phiten); William A. Stelton (Chairman and CEO, Techno Holdings Corporation); Hidekazu Ando (CEO, Nora Hair Salon Philippines) and Kosuke Nagata (GM and HR Admin Director, Nora Hair Salon Philippines)
Photo shows from left: Kazuhiro Takami (Corporate Sales, Phiten ); Daisuke Iwamoto (Corporate Sales, Phiten); Takashi Harada, (Head of Department, International Business Team, Corporate Sales Department, Phiten); William A. Stelton (Chairman and CEO, Techno Holdings Corporation); Hidekazu Ando (CEO, Nora Hair Salon Philippines) and Kosuke Nagata (GM and HR Admin Director, Nora Hair Salon Philippines)
Techno Holdings Corp. is set to expand its footprint in the health, beauty, and wellness sectors with the launch of two Japanese brands, Phiten and Noral Lab, in Manila this August.
In a statement, Mylene Manlogon, Techno Holdings, Vice president for bussiness development, said the company secured the territory distributorship for Phiten products in the country and will be the first and only operator of IP Salon outside Japan.
Its inaugural store is scheduled to open at Shangri-La Plaza Mall in August.
Phiten, a Japanese health and body care brand, offers a diverse product line, including stylish bracelets, necklaces, tapes, and apparel, all designed to support relaxation and healthy life conditioning.
The brand will further introduce its IP (Inner Power) Salon, a health and recovery center equipped with hyperbaric O2 chambers and water massage beds, which will be formally launched in the last quarter of 2025.
Complementing Phiten‘s offerings, Noral Lab will also debut in August. NORA, a premium Japanese hair salon renowned for its high-quality services, products, and innovative techniques, will operate alongside NORA Lab, its dedicated hairstylist training academy.
Founded 35 years ago in 1990 by Chairman William “Bill” Stelton, who also serves as Chairman and CEO of The Bistro Group, Techno Holdings Corporation has been dedicated to improving lives through its diverse portfolio.
The company has established interests in commercial food service equipment, lighting solutions, fitness equipment, turf care management, health & wellness, F&B, and hospitality, catering to both businesses and direct consumers.
Its existing subsidiaries include Karada, Steltz International, HKR Equipment Corp., The Turf Company, Miss Esthe, Stelton Dermascience, Express Relief, and Finix Corp.
Mylene Manlogon, Vice President for Business Development, noted, “As the parent holding company, Techno Holdings’ subsidiaries are diverse, not competing, but complementary, catering to a wide spectrum of lifestyle needs.”

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Techno Holdings Corp. Phiten Noral Lab
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