ADVERTISEMENT
Manila Bulletin devider Lifestyle devider Food devider When burgers meet streetwear: Shake Shack and Human Made serve a cross-cultural collab

When burgers meet streetwear: Shake Shack and Human Made serve a cross-cultural collab

The fashion-meets-food collab launches across Asia, with special dishes now available in the Philippines

By MBrand
Published Jul 23, 2025 07:05 am
Teriyaki Burger
Teriyaki Burger
It began with a heart and a burger. Now, it’s a T-shirt, a keychain, and a cheeseburger glazed in teriyaki. Human Made and Shake Shack have launched a limited-edition collaboration that’s equal parts fashion drop and culinary experiment.
The two cult brands—one rooted in Tokyo streetwear, the other in New York burger lore—unveiled a co-branded menu and five-piece merchandise collection across Asia on July 19. In the Philippines, select Shake Shack branches now serve two menu items born from the mind of Human Made founder and cultural icon NIGO: the Teriyaki Shack and Curry Cheese Fries.
The burger is bold. A sweet-salty glaze of teriyaki clings to a juicy cheeseburger. There’s pickled daikon, sesame seeds, scallions, and fried onions on top. It’s served on a soft potato bun, wrapped in packaging that sports a hybrid logo—a red heart wrapped around a burger.
The fries are crinkle-cut and drowning in curry cheese sauce, with applewood-smoked bacon riding shotgun. On the side, scallions for a little sharpness. It's fast food, reimagined with Tokyo precision and a little American flair.
Curry Cheese Fries
Curry Cheese Fries
More than a meal
This isn’t just about food. It’s a look, too. Human Made’s capsule includes a T-shirt, six-panel cap, pass case, PVC pouch, and a burger-shaped cushion—all stamped with the same logo. A key ring and collectible pins are also on offer, but only at select Shake Shack locations, including in the Philippines.
The collection drops online via Human Made’s Japan-based store and at brick-and-mortar locations in Tokyo, Seoul, and Hong Kong. Like most things worth chasing, quantities are limited.
Culture in the crosshairs
NIGO, who founded Human Made in 2010 after co-creating BAPE, has always drawn lines between past and present. His motto—The Future is in the Past—plays out here in flavors and fabric, the old meeting the new across continents.
Shake Shack, for its part, has never shied away from local flavor. In the Philippines, it has flirted with ube. In Korea, with gochujang. With this latest collab, it digs deeper, not just into flavor, but into aesthetic—style as substance.
The full menu, including a Mango Yuzu Shake, is being served in Japan, Korea, and China. The Philippines, Hong Kong, and Malaysia get the burger and fries. It's a limited run, so get it while it lasts.
The merch
The merch
Where to get it
In the Philippines, the menu is available at all Shake Shack branches—except SM North Edsa, Gateway Mall 2, and NAIA Terminal 3. The items launched on July 19, and like any true street drop, they won’t stick around for long.
No need to overthink it. A heart. A burger. A little heat. A lot of flavor.
For more details, visit shakeshack.com or humanmade.jp.
ADVERTISEMENT
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1561_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1562_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1563_widget.title }}

{{ item.title }}

{{ articles_filter_1564_widget.title }}

{{ item.title }}
.mb-article-details { position: relative; } .mb-article-details .article-body-preview, .mb-article-details .article-body-summary{ font-size: 17px; line-height: 30px; font-family: "Libre Caslon Text", serif; color: #000; } .mb-article-details .article-body-preview iframe , .mb-article-details .article-body-summary iframe{ width: 100%; margin: auto; } .read-more-background { background: linear-gradient(180deg, color(display-p3 1.000 1.000 1.000 / 0) 13.75%, color(display-p3 1.000 1.000 1.000 / 0.8) 30.79%, color(display-p3 1.000 1.000 1.000) 72.5%); position: absolute; height: 200px; width: 100%; bottom: 0; display: flex; justify-content: center; align-items: center; padding: 0; } .read-more-background a{ color: #000; } .read-more-btn { padding: 17px 45px; font-family: Inter; font-weight: 700; font-size: 18px; line-height: 16px; text-align: center; vertical-align: middle; border: 1px solid black; background-color: white; } .hidden { display: none; }
function initializeAllSwipers() { // Get all hidden inputs with cms_article_id document.querySelectorAll('[id^="cms_article_id_"]').forEach(function (input) { const cmsArticleId = input.value; const articleSelector = '#article-' + cmsArticleId + ' .body_images'; const swiperElement = document.querySelector(articleSelector); if (swiperElement && !swiperElement.classList.contains('swiper-initialized')) { new Swiper(articleSelector, { loop: true, pagination: false, navigation: { nextEl: '#article-' + cmsArticleId + ' .swiper-button-next', prevEl: '#article-' + cmsArticleId + ' .swiper-button-prev', }, }); } }); } setTimeout(initializeAllSwipers, 3000); const intersectionObserver = new IntersectionObserver( (entries) => { entries.forEach((entry) => { if (entry.isIntersecting) { const newUrl = entry.target.getAttribute("data-url"); if (newUrl) { history.pushState(null, null, newUrl); let article = entry.target; // Extract metadata const author = article.querySelector('.author-section').textContent.replace('By', '').trim(); const section = article.querySelector('.section-info ').textContent.replace(' ', ' '); const title = article.querySelector('.article-title h1').textContent; // Parse URL for Chartbeat path format const parsedUrl = new URL(newUrl, window.location.origin); const cleanUrl = parsedUrl.host + parsedUrl.pathname; // Update Chartbeat configuration if (typeof window._sf_async_config !== 'undefined') { window._sf_async_config.path = cleanUrl; window._sf_async_config.sections = section; window._sf_async_config.authors = author; } // Track virtual page view with Chartbeat if (typeof pSUPERFLY !== 'undefined' && typeof pSUPERFLY.virtualPage === 'function') { try { pSUPERFLY.virtualPage({ path: cleanUrl, title: title, sections: section, authors: author }); } catch (error) { console.error('ping error', error); } } // Optional: Update document title if (title && title !== document.title) { document.title = title; } } } }); }, { threshold: 0.1 } ); function showArticleBody(button) { const article = button.closest("article"); const summary = article.querySelector(".article-body-summary"); const body = article.querySelector(".article-body-preview"); const readMoreSection = article.querySelector(".read-more-background"); // Hide summary and read-more section summary.style.display = "none"; readMoreSection.style.display = "none"; // Show the full article body body.classList.remove("hidden"); } document.addEventListener("DOMContentLoaded", () => { let loadCount = 0; // Track how many times articles are loaded const offset = [1, 2, 3, 4, 5, 6, 7, 8, 9, 10]; // Offset values const currentUrl = window.location.pathname.substring(1); let isLoading = false; // Prevent multiple calls if (!currentUrl) { console.log("Current URL is invalid."); return; } const sentinel = document.getElementById("load-more-sentinel"); if (!sentinel) { console.log("Sentinel element not found."); return; } function isSentinelVisible() { const rect = sentinel.getBoundingClientRect(); return ( rect.top < window.innerHeight && rect.bottom >= 0 ); } function onScroll() { if (isLoading) return; if (isSentinelVisible()) { if (loadCount >= offset.length) { console.log("Maximum load attempts reached."); window.removeEventListener("scroll", onScroll); return; } isLoading = true; const currentOffset = offset[loadCount]; window.loadMoreItems().then(() => { let article = document.querySelector('#widget_1690 > div:nth-last-of-type(2) article'); intersectionObserver.observe(article) loadCount++; }).catch(error => { console.error("Error loading more items:", error); }).finally(() => { isLoading = false; }); } } window.addEventListener("scroll", onScroll); });
Join Our Newsletters

Sign up by email to receive news.

© 2025 Manila Bulletin The Nation's Leading Newspaper. All Rights Reserved.