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Manila Bulletin devider Property and Living devider Live up with Lessandra: A new chapter in affordable premium living arises

Live up with Lessandra: A new chapter in affordable premium living arises

By MBrand
Published Jul 18, 2025 02:58 pm
Villar Group Chairman Manny Villar graces the grand launch of Lessandra, a bold new chapter in affordable premium living for Filipino families. With him onstage are Vista Land COO Mary Lee Sadiasa, Lessandra Group Head Red Rosales, and Vista Land Group Heads, Ma. Teresa Tumbaga and Michael Palisoc.
Villar Group Chairman Manny Villar graces the grand launch of Lessandra, a bold new chapter in affordable premium living for Filipino families. With him onstage are Vista Land COO Mary Lee Sadiasa, Lessandra Group Head Red Rosales, and Vista Land Group Heads, Ma. Teresa Tumbaga and Michael Palisoc.
Lessandra, the newest residential brand from the Villar Group, officially launched with a renewed commitment to make quality homeownership more accessible. During its grand event, “Live Up with Lessandra,” the brand introduced not only a fresh lineup of developments, but also a reimagined approach to living that’s elevated, attainable, and well-designed.
With the tagline “Elevate Your Lifestyle Affordably,” Lessandra is more than just a housing brand as it offers homes that bridge the gap between aspiration and attainability. “It's a reaffirmation of a promise and the dawn of a new era for affordable housing,” said Red Rosales, group head of Lessandra.
Modern two-storey homes in master-planned communities, offering residents comfort, security, and practical living.
Modern two-storey homes in master-planned communities, offering residents comfort, security, and practical living.
“We are committed to building not just structures, but vibrant communities and a brighter, more secure future for every Filipino family. Lessandra is engineered to provide an elevated lifestyle that is genuinely within reach, setting new benchmarks for the industry," Rosales continued.
Complete lifestyle
The launch featured a preview of Lessandra’s model homes and community concepts. Ariana is a ready-for-move-in home with complete features including multiple bedrooms, a carport, and a service area. This is proof that practical living need not come at the expense of comfort or style.
Practical, secure mid-rise living with essential amenities and convenient access.
Practical, secure mid-rise living with essential amenities and convenient access.
In a clear move outward diversified real estate offerings, the brand introduced five product lines catering to different residential needs: Caledon Village, house and lot communities; Nirvana, walk-up condominium; Manors, mid-rise condominium buildings; Nativo Flats, in-city dormitories; and Centrale, commercial and community hubs integrated into the developments.
The comprehensive portfolio of residential options aims to serve a wide spectrum of Filipino owners, from young professionals and first-time buyers to growing families looking to upgrade, and even entrepreneurs needing commercial access within a walkable radius.
Modern, walk-up condominiums designed for convenience, efficiency, and everyday comfort.
Modern, walk-up condominiums designed for convenience, efficiency, and everyday comfort.
With more than 30 projects planned across Luzon, Visayas, and Mindanao, Lessandra’s footprint is set to grow quickly. The brand is leaning into Villar Group’s long-standing expertise in real estate development while adopting fresh approaches to product delivery and community-building.
Part of this strategy includes strong collaboration with financing partners like Pag-IBIG Fund and top Philippine banks, ensuring smoother, more flexible payment schemes.
From lush green parks to multi-purpose hall and outdoor gym, every detail is crafted to promote health, wellness, and community connection.
From lush green parks to multi-purpose hall and outdoor gym, every detail is crafted to promote health, wellness, and community connection.
Redefining modern living
By positioning itself in the “affordable premium” segment, Lessandra isn’t simply adding new housing options but it’s reshaping expectations of what’s possible at an accessible price. With its tagline “Elevate Your Lifestyle Affordably,” Lessandra delivers innovative homes backed by Villar Group‘s trusted legacy in real estate.

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Lessandra Villar Group Red Rosales
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