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Manila Bulletin devider Lifestyle devider Fashion and Beauty devider Get a hair glow-up and sniff your way to a new scent

Get a hair glow-up and sniff your way to a new scent

Watsons and SM Aura Premier are giving you every reason to treat yourself

Published Jul 18, 2025 12:32 pm
Beauty is all about self-expression—whether it’s through your hair or your signature scent. Two exciting events happening this week are giving beauty lovers the perfect excuse to indulge, explore, and discover something new. It’s a chance to refresh your routine and reconnect with what’s happening in the local beauty scene.
Flip it and flaunt it
Many Filipinos struggle with concerns such as dryness, breakage, and damage, with most of them not knowing which solutions to reach for. Watsons, with the goal of providing beauty, health, and wellness solutions, launches "Flip It, Flaunt It” campaign.
Taking center stage at the SM Mall of Asia Main Atrium from July 14 to 20, 2025, guests can get treated to complimentary hair coloring, professional styling, and personalized hair and scalp analysis in partnership with beauty service platform Parlon.
This week-long event aims to educate through consultations and expert advice, and to empower people to choose the right hair care products.
Watsons also curated an extensive showcase of hair care brands including L'Oréal, Dove, Pantene, and exclusive product launches that are only available at Watsons. Shoppers can also enjoy ongoing promos, with up to 50 percent off, buy-one-take-one deals, and P100 off for new app users with a minimum spend of P1,200.
A fragrance and coffee affair
There’s something about fragrances and coffee that recharges us. One grounds us in warmth, the other lifts us with scent. Together, they create moments we often don’t realize we need—until we pause long enough to enjoy them.
SM Aura Premier presents Café Aromatique, a fragrance and coffee festival that’s running from July 16 to 23 l, 2025, at the Upper Ground Atrium.
Perfume lovers and frag heads can explore a curated showcase of designer and niche scents, including Kayali, Maison Margiela, Marc Jacobs, Jo Malone London, and Filipino artisan brands like GP, Edro Manille, Wren Atelier, and Artel Manila Parfums. It’s a rare opportunity to discover new favorites while supporting local perfumery.
On July 19 at 2 p.m., fragrance expert Bernadette Lim will be hosting The Sip and Sniff Soirée session. Fifty lucky guests will get to learn the basics of fragrance layering and explore scent profiles in an intimate setting. Just present a single-receipt with a minimum spend of P6,000 from any Café Aromatique perfume booth.

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