Proptech company Lhoopa recently announced a surge in sales in affordable housing for the first half of 2025. “We’ve already sold over 1,500 homes, more than double our sales in the same period last year,” exclaimed CEO and Co-Founder Marco Caillot. In 2024, the company sold almost 2,000 homes, mostly located in the south of Manila, particularly in areas of Laguna and Cavite.

With the assistance of Lhoopa, Caillot also noted that a growing number of homes in key areas such as Cabanatuan, Naga, and Iloilo, primarily due to the growing demand for affordable housing. Today, the company operates in 64 cities nationwide.

The expansion reflects the company's growing momentum, helping almost 7,000 low- to middle-income Filipinos secure their own homes through its proprietary AI-enabled technology. Before discovering Lhoopa, 75 percent of these homeowners had no other option.

Such were the cases of massage therapists Mario and his wife, Yhang, and church caretaker Jennifer, who, despite financial struggles and personal challenges, dream of owning homes for stability, independence, and a sense of security. Mario, who has been blind since the age of three, married Yhang, who has been legally blind since birth. Jennifer supports her family alongside her husband, Joselito, who earns from odd jobs. With the assistance and services of Lhoopa’s partner brokers, Mario and Jennifer were able to secure homes in Laguna and Cabanatuan, respectively.

“Malaking bagay yun samin na magkaroon ng sariling bahay [It’s a big deal for us to own a home],” Jennifer shared. “Talagang masasabi mong maiinvest mo sa pamilya mo, mabibigay mo sa anak mo [This is an investment for your family, something you can pass on to your children].”

The average Lhoopa homebuyer has a monthly income of PHP 20,000; however, by working with the company’s network of accredited brokers, finding a home becomes accessible and manageable.

Founded in 2018, Lhoopa’s mission was to streamline through technology the entire property journey, from acquisition to move-in, so homeownership becomes accessible to underserved communities at scale.

“Our technology and network bring together available properties, accessible financing options, and user-friendly tools that simplify each step of the homeownership process,” Caillot added. “People need a straightforward and practical way to buy a home that doesn't leave them guessing or overwhelmed. We are here to support them through this journey from start to finish.”

Lhoopa's end-to-end model combines AI-powered land assessment and real-time supply-demand matching tools with a growing network of decentralized partner contractors, brokers, and agents working on the ground. Through its mobile applications, partners can access a suite of features to easily track and manage property listings, oversee construction progress, and monitor legal documentation and payments, among other services. Upon purchase, buyers are also assisted with loan applications, closing the loop on an innovative system that drives efficiency at a scale where it's needed most: affordable housing.

“We’re committed to building a more inclusive housing ecosystem where more families can say, 'This home is ours,'” Caillot highlighted. “Our focus now is to scale: continue enhancing our platform and expanding our network of local partners to bridge the housing backlog further, while helping more and more families access safe, quality, and affordable homeownership.”

By the end of 2025, the company aims to sell 3,400 homes to more Filipino families.