This July, ASA Philippines Foundation, the country’s leading non-profit microfinance organization, celebrates over two decades of dedicated partnership with its "Nanay" clients. What began as a mission to provide accessible capital has grown into a nationwide movement of empowerment, now reaching over 2.2 million active borrowers through a network of 1,814 branches across the country. By fostering entrepreneurship at this massive scale, ASA Philippines serves as a vital private sector partner in the government's broader mission of poverty alleviation, driving inclusive growth from the ground up.

ASA Philippines’ primary service, Microbusiness Financing, has fueled countless small enterprises—from neighborhood convenience stores, bakeries, and eateries to handicrafts, street, and market vending. Recognizing the diverse needs of its clients, ASA has expanded its services to include specialized Agriculture Financing and, in a pioneering move, Islamic Microfinancing in the BARMM region. This latter service is guided by its own Shari’ah Advisory Council to ensure culturally-sensitive service.

This diverse portfolio, which allows members to borrow from Php 1,000 to as high as Php 300,000, payable in equal weekly installments, has contributed to a total loan portfolio of Php 41.2 billion as of the end of June 2025. The success of these programs is built on a model of trust and shared success, which includes providing rebates to clients based on their performance and loan terms.

ASA Philippines views accessible financial services and holistic social development as inseparable components of its mission. This philosophy is demonstrated by its commitment to go beyond business capital and respond directly to the life needs of its Nanay clients. The partnership deepens further for clients on their second loan cycle and up, whose good standing and regular savings contributions make them eligible for subsidiary loans like Home Financing, Educational Financing, and Water and Sanitation Financing—all designed to help them build more secure and dignified lives.

ASA Philippines also allocates over ₱1 Billion annually for its poverty alleviation programs as championed by the late Ambassador Howard Dee. This fund supports widespread initiatives in health, nutrition, and educational assistance, ensuring that the children and families of its Nanay partners have the comprehensive support needed to break intergenerational barriers and thrive.

Reflecting on this integrated approach, Rafael ‘Rapa’ C. Lopa, President and CEO of ASA Philippines, shared his vision: “These 21 years are a testament to the incredible resilience and unwavering spirit of our Nanay partners as well as the tireless and courageous work of our staff. They are the true heroes of our story. Our role has always been to be a steadfast partner on their journey towards a better tomorrow. As we look to the future, we want our identity to reflect this ever-deepening commitment. This is why we are introducing our new themeline, ‘Palaguin ang Pag-asa.’ It is not just a slogan; it is our renewed promise to work hand-in-hand with every hardworking staff and enterprising Nanay to grow hope, nurture their dreams, and shape more empowered citizens in the communities we serve.”

In line with this renewed promise, the anniversary month ushered in the official launch of ASA Philippines’ new logo and the "Palaguin ang Pag-asa" themeline. This brand evolution does not signal a change in mission but rather a strengthening of its core purpose, powerfully representing the organization’s dynamic, hopeful, and integrated approach to development.