85% of Filipinos crave more plant-based foods, survey finds
(Lever Foundation photo)
A large majority of Filipino consumers are shifting towards healthier and more sustainable food options, hiking the demand for plant-based offerings among food establishments, according to Tokyo-based GMO Research.
In a nationwide consumer survey, GMO Research found that 85 percent of respondents would prefer food establishments such as restaurants, hotels, and retailers to serve more plant-based foods.
Further, 80 percent said they are more likely to patronize these food businesses if they set policy goals to increase the plant-based offerings they serve.
The survey, which randomly polled over 200 respondents from across the country, found that there is a growing awareness among consumers of the benefits of plant-based foods compared to conventional animal-based goods.
Nearly 91 percent of respondents agree that plant-based foods are healthier and more sustainable, indicating its strong presence among Filipinos.
The strong awareness is reflected in consumption, with 83 percent saying that they are keen on increasing the amount of plant-based foods they eat by next year.
Plant-based foods cover a wide variety of options, including vegetables, grains, beans, tofu, soy products, and plant-based meat alternatives.
Lever Foundation, a non-governmental organization (NGO) that supports companies to upgrade their food sourcing, said results of the survey creates market opportunities for companies to expand their plant-based offerings.
"These new survey findings underscore how important it is for food companies to prioritize sustainability and health in their food offerings," said Lever Foundation Sustainability Program Manager Marielle Lagulay.
Lagulay said businesses can seize this opportunity to enhance their brand reputation by aligning their food policies with consumers' expectations, particularly by leveraging the health and sustainability aspects of plant-based foods.
Further, it noted that plant-based foods generate up to 90 percent lower greenhouse gas emissions and 50 percent less food waste than animal products, based on findings of the United Nations’ (UN) Food and Agriculture Organization (FAO).
Lever Foundation said these environmental and health benefits will drive more Filipino consumers to start shifting towards plant-based foods.