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Manila Bulletin devider Business devider Trade & Industry devider Pagcor, Ad Standards Council mandate screening for all gambling ads

Pagcor, Ad Standards Council mandate screening for all gambling ads

Published Jul 17, 2025 09:49 am
Pagcor Chairman and CEO Alejandro H. Tengco (3rd from left) and ASC Chairperson Golda Roldan (2nd from left) lead the signing of the Memorandum of Understanding formalizing Pagcor and ASC’s partnership to promote responsible gambling advertisements. With them are Pagcor Assistant VP for Gaming Licensing and Development Ma. Vina Claudette Oca (extreme right) and ASC President Anna Locsin (extreme left).
Pagcor Chairman and CEO Alejandro H. Tengco (3rd from left) and ASC Chairperson Golda Roldan (2nd from left) lead the signing of the Memorandum of Understanding formalizing Pagcor and ASC’s partnership to promote responsible gambling advertisements. With them are Pagcor Assistant VP for Gaming Licensing and Development Ma. Vina Claudette Oca (extreme right) and ASC President Anna Locsin (extreme left).
All gambling-related advertisements have now been added to the list of items or categories subject to mandatory screening under the new agreement between the Philippine Amusement and Gaming Corporation (Pagcor) and the Ad Standards Council (ASC).
Signed on Wednesday, July 16, the memorandum of understanding (MOU) added gambling to ASC’s long list of “must screen” products, including “alcoholic beverages, over-the-counter medicines, food supplements, airline/transport services with promotional fares, and breast milk substitutes.”
In particular, the agreement aims to strengthen the regulation and pre-screening of gambling-related advertisements “across all media platforms.”
“Under the agreement, all branded or corporate gambling ads – including television, radio, online, and outdoor advertising – must be reviewed and approved by ASC prior to public release to curb misleading content and protect vulnerable groups from potential harm,” Pagcor said in a statement released on July 16.
Pagcor Chairman and CEO Alejandro H. Tengco said the deal was “carefully planned and consulted “thoroughly” with the ASC. This counters the claims that the move was a “rushed response to recent concerns about illegal online gambling and unregulated advertising.”
“Almost a year ago, we began initial talks about this initiative,” Tengco said, referring to the nine months of consultations with the ASC.
He stated that the formal signing was conducted to “immediately” implement the provisions of the MOU, which he had signed with ASC Chairperson Golda Roldan.
Tengco said the main goal of the partnership is “to ensure that gambling advertisements are not misleading and do not take advantage of people’s vulnerabilities.”
Roldan, for her part, said that the partnership emphasizes ASC’s commitment to protecting consumers, especially in sectors where advertising requires extra care.
“We stand with Pagcor in our shared goal of protecting the Filipino people, especially in sectors like gambling where communication requires greater sensitivity and care,” Roldan said.
Earlier this month, Pagcor ordered the immediate removal of all gambling-related billboards and out-of-home advertisements, including those on public transportation such as buses, jeepneys, taxis, and trains.
All Pagcor licensees and stakeholders were given until August 15 to completely remove all gambling-related outdoor ads.

Related Tags

Philippine Amusement and Gaming Corporation (Pagcor) Ad Standards Council (ASC) online gambling
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