In line with its unwavering commitment to diversity, equity, and inclusion (DEI), Nestlé Philippines proudly joined the Love Laban Pride March held in Quezon City on June 28, 2025, with Nescafé as its key brand partner. The company’s active participation highlights its belief that creating a more inclusive world starts with purposeful action—and that every step forward can spark a better tomorrow, especially within companies and the workplace.

This momentous participation is part of Nescafé’s campaign, “Gisingin ang Mundo,” which encourages Filipinos to rise together, embrace diversity, and inspire positive actions.

The “Gisingin ang Mundo” campaign reflects Nescafé’s evolution—from being a brand that inspire Filipinos to “bangon” (rise) during challenging times, to one that empowers consumers to take action toward building a more positive world. By taking part in Pride, Nescafé seeks to connect more deeply with its consumers, a generation of coffee drinkers who value advocacy, authenticity, and purpose.

“Kami po ay proud na ibigay ang aming Tasa ng Tapang—bilang suporta at lakas para sa komunidad na patuloy na lumalaban at malayang ipinapahayag ang kanilang tunay na sarili,” said Cedric Reyes, head of Digital, Nescafé, in support of the LGBTQIA+ community during the march.

As part of its efforts, Nescafé is working with key opinion leaders (KOLs) and changemakers to build and connect with different communities and spark conversations around key events throughout the year—most especially with Pride. During the march itself, several KOLs joined over 100 people from Nestle’s contingent to march with Nescafe’s Pride Float, supporting diversity in the workplace.

Nestlé Philippines’ participation in Pride is an extension of its broader diversity, equality, and inclusion commitment, which ensures that every employee—regardless of their diverse background—can bring their authentic selves to work. The company proudly employs over 5,300 Filipinos, with a workforce that is 47 percent women, eight percent identify as LGBTQ+, and four percent of the employee population have declared their disability. Nestlé Philippines has also been certified as a Great Place to Work.

Within the organization, inclusive practices are deeply embedded. Gender balance is a key priority, with 60 percent of leadership roles held by women. The company celebrates LGBTQ+ inclusion, providing safe spaces and recognition across its factories and offices. Disability inclusion and youth empowerment initiatives (such as Nestlé Needs YOUth) ensure that everyone, regardless of background, has a place and a future in the organization.

Love Laban Pride 2025 is just the beginning. Through continued engagement with public and private sector partners, advocacy groups, and its own brands, Nestlé Philippines will continue to inspire more purpose-driven actions from every corner of society.