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Manila Bulletin devider Lifestyle devider Luminaries and Life devider Elevate your everyday with curated pantry staples from Selection by Landers

Elevate your everyday with curated pantry staples from Selection by Landers

By MBrand
Published Jul 16, 2025 10:36 am
If your version of self-care involves leisurely strolls through well-stocked aisles, uncovering new pantry staples, and snagging great deals—you're in for a treat. Landers Superstore has just unveiled something big: its very own private label, Selection by Landers. And trust us, it looks just as good on your shelf as it does on your receipt.
‘Selection’ by Landers, its first-ever house brand, now available across all Landers Superstore branches and online.
‘Selection’ by Landers, its first-ever house brand, now available across all Landers Superstore branches and online.
Held on July 9, 2025, at the new Landers Superstore Vermosa, the launch event offered a vibrant mix of familiar faces, exciting product finds, and plenty of food. The tagline: Premium Quality at Prices You’ll Love—a message clearly reflected throughout the event’s experience and offerings.
From the stage to the shelves
The event kicked off with a powerhouse performance from Rita Daniela, setting the tone for an afternoon of excitement and elevated grocery vibes. Hosting the launch was lifestyle icon Suzy Entrata-Abrera, who welcomed media friends, Landers members, and VIP guests to witness this brand-new chapter in the Landers story.
“If you’re like me—a proud, practical homemaker who gets a thrill from discovering great finds—you’re going to fall in love with what Landers is unveiling today,” Suzy shared.
Rita Daniela serenaded guests at the ‘Selection’ by Landers launch with her powerhouse performance.
Rita Daniela serenaded guests at the ‘Selection’ by Landers launch with her powerhouse performance.
Host Suzy Entrata-Abrera all smiles over a collection that speaks to moms who value quality and great taste.
Host Suzy Entrata-Abrera all smiles over a collection that speaks to moms who value quality and great taste.
So what is Selection by Landers?
Selection by Landers is a curated collection of everyday essentials—from pantry staples to home must-haves—created exclusively for Landers members. Each product is developed in partnership with world-class manufacturers and carefully vetted by the Landers team. Think sauces, snacks, cleaning items, paper products, and more—designed to give you the good stuff without the guilt of overspending.
Deputy CEO of Landers Superstore Bill Cummings introduced the brand’s newest promise to members.
Deputy CEO of Landers Superstore Bill Cummings introduced the brand’s newest promise to members.
“We wanted to give our members the quality they already love—but at lower prices,” shared Bill Cummings, deputy CEO of Landers Superstore. “Selection by Landers is our promise that value doesn’t mean settling for less. We believe you can enjoy both worlds—premium quality and unbeatable prices.”
After a 30-second AVP teased what was to come, the curtain officially lifted—literally—with a ceremonial ribbon-cutting led by Bill Cummings, division head,Jennyfer Anne De Guzman-Buying, VP Marketing and Membership Kenneth Ocampo, and celebrity guests Karla Estrada, Aubrey Miles, and Troy Montero.
Aisle goals, activated
The store walkthrough, led by Landers’ very own Buying Heads, gave guests the inside scoop on what makes the Selection line different. From the quality assurance process to exclusive formulas and clean packaging, it was clear: this isn’t just any store-brand line—it’s a Landers-level experience.
The event featured plenty of photo-worthy displays and influencer moments, with Instagram Reels and stories shared under the official hashtag #SelectionByLanders.
Content creator Elle Mendoza summed it up best: “Just got a first look at Selection by Landers and wow.”
(From left) Deputy CEO Bill Cummings, Troy Montero, Aubrey Miles, Karla Estrada, Buying Division Head Jennyfer Anne De Guzman, and VP Marketing and Membership Kenneth Ocampo during the ribbon-cutting ceremony of the ‘Selection’ by Landers launch.
(From left) Deputy CEO Bill Cummings, Troy Montero, Aubrey Miles, Karla Estrada, Buying Division Head Jennyfer Anne De Guzman, and VP Marketing and Membership Kenneth Ocampo during the ribbon-cutting ceremony of the ‘Selection’ by Landers launch.
A line made for you
One of the standout messages of the event was that Selection by Landers is made for Landers members. It’s exclusive, intentional, and proudly local in its approach to knowing what Filipino households need.
“We’ve attached our names to these products because we believe in quality above all,” Bill emphasized. “You won’t find these products anywhere else.”
Lots to love
With performances, celebrity guests, exclusive walkthroughs, and an all-new line to obsess over, the Selection by Landers launch was nothing short of a retail refresh. And don’t worry—this is just the beginning. More products are expected to roll out in the coming months.
As Suzy said to close the program: “There’s truly lots to discover, lots to share, lots to enjoy, and lots to love.”
Selection by Landers is now available in all Landers Superstores nationwide and online at www.landers.ph.
Follow @landersph on Instagram and #SelectionByLanders to stay updated on new drops and delicious deals.

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