Korean music superstars aren’t just known for producing hit songs and electrifying performances—they are also bold fashion players, wearing statement-making looks onstage that match their energy. Their penchant for style also goes beyond the stage, and into their daily lives, serving elevated casuals that are effortlessly cool. A great example of this Enhypen’s Sunoo Kim.

Apart from being a master of dance, rapping, and singing, Sunoo is loved by many for his bright personality, earning him the nickname “sunshine boy.” His laid back attitude is also reflected in his personal style—balance between comfy ease and subtle edge—soemthing he showcased during surprise visit in Manila.

Just recently, the Enhypen member was announced as the newest ambassador of Korean fashion brand 8seconds. When the brand opened its first store in Manila last July 9, 2025, the team behind the label brought Sunoo to the country to mark the occasion.

Owned by Samsung C&T Fashion Group, 8seconds stands out for its trendy ready-to-wear and accessories for both men and women. The brand leans into distinct contemporary Korean fashion and culture. It aims to break away from by producing pieces that embody the dynamic spirit of modern fashion.

“We’re delighted and proud to introduce 8seconds in the Philippines, serving as the brand’s gateway to our local fashion scene,” says Bryan Lim, Suyen Corporation’s vice president for business development. “We’re confident that the Filipino fashion enthusiasts, especially the zoomers, will fully embrace the brand, as it perfectly aligns with their fashion tastes.”

8seconds redefines modern menswear by embracing a range of lifestyles and personalities. Whether your style leans neat, casual, denim-heavy, or monochromatic, the brand brings its own distinct flair to every look. Moreover, the brand’s womenswear elevates femininity with styles that celebrate the many facets of womanhood. From chic casualwear and office staples to comfortable everyday pieces, the brand offers a wide array of options for every kind of Gen Z woman.

“The Philippines has a rich fashion history, and Filipinos probably have one of the most distinct and inspired fashion senses—as seen in the diverse and sometimes disconnected diasporas throughout our style narrative,” shares Ben Chan, chairman and CEO of Suyen Corporation. “8seconds strongly caters to the younger generation, which makes up more than half of our population. At Suyen Corporation, our goal is to champion what matters most to our customers when it comes to fashion curation: their true and unique identity.”

8seconds’ flagship store in Manila is now open at SM Mall of Asia, Pasay City.