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Manila Bulletin devider Business devider The Stock Market devider Converge rebrands to reflect evolution into broadband, tech provider

Converge rebrands to reflect evolution into broadband, tech provider

Published Jul 15, 2025 05:15 pm
(Converge photo)
(Converge photo)
As part of its transformation from a traditional telecommunications company into a broadband and technology provider, Converge ICT Solutions Inc. has unveiled a new brand identity to reflect its new direction.
In a statement on Tuesday, July 15, Converge President and Co-Founder Maria Grace Uy said the new corporate identity marks the company’s transition from a telco to a full-fledged techco.
“It represents our charge to go from fiber to the future, a future where technology and humanity converge,” said Uy.
Still donning its teal color, the new logo featured three upward-flowing swoosh strands that form a letter “C”, to represent Converge’s vision of strengthening connectivity, intelligence, and experience.
“It’s a visual representation for how we’re leaping into the future—together with our customers, partners, and communities,” said Converge Chief Executive Officer (CEO) Dennis Anthony Uy.
“It captures our desire to power the digital journeys of tomorrow,” he added.
Converge is now in the process of rolling out the new visual identity across all its corporate materials and brands.
Apart from rebranding, the company is also pushing to “enrich everyday life through inspired innovations and human-centric solutions.”
Converge said it will position itself to be at the forefront of technological innovation that will move the country forward.
As part of its new chapter, Benjamin Azada officially took the helm as the company’s new Chief Operations Officer after the retirement of long-serving executive Jesus “Boboy” Romero.
Azada, previously the Chief Sustainability Officer, has passed on the responsibility to Laurice Esteban-Tuason, who is also Corporate Compliance and Data Protection Officer.
“With a fresh vision and broader mission, we are charging ahead with this new brand identity but at the heart of it all is really our commitment to leave no one behind in this digital age, to make sure that technology serves humanity,” said Azada.

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