This July, in celebration of the 2025 Global Plastic-Free Campaign and in alignment with Anya Hospitality Group’s (AHG) “I Choose Green” initiative, Roxaco-Asia Hospitality Corporation (RAHC) proudly kicks off one of its most creative and community-driven environmental programs to date: the “G3 – Go Green and Grow” campaign.

Now on its latest run, this annual sustainability initiative spans across all RAHC-managed Go Hotels properties: Timog, North EDSA, Ermita, and Airport Road, transforming each hotel lobby into a hub of eco-conscious action and visual storytelling.

At the heart of this year’s campaign is a bold and imaginative concept: a human-sized plastic bottle sculpture designed and built by each property using collected plastic bottles from hotel guests, employees, and local supporters. The campaign doesn't just reduce waste—it turns trash into art, and awareness into action.

“The G3 campaign is a platform that allows our teams and guests to build something real and symbolic together,” said John Marc Salvador, Area Operations manager of RAHC and the mind behind this year’s concept. “Each life-sized bottle tells a story of commitment—from the smallest act of surrendering a plastic bottle to the bigger picture of taking collective responsibility for our planet.”

This year, RAHC’s sustainability drive expands even further. Roselle Reyes, RAHC’s director of Sales and Marketing, initiated a partnership with Barangay South Triangle in Quezon City to involve the wider local community. A fifth sculpture is planned to be installed at the Barangay Hall, extending the advocacy to residents and amplifying awareness in one of Metro Manila’s busiest urban centers.

“We’ve always believed that sustainability should be participative, inclusive, and exciting,” Reyes shared. “By extending this campaign beyond hotel walls, we’re uniting travelers, staff, and the local community in a shared mission—because real change is always better when done together.”

Beyond awareness, the G3 campaign delivers measurable impact. All collected plastic bottles will be sold to local junk shops, with 100 percent of the proceeds donated to a selected environmental beneficiary. In addition, a portion of the revenue from RAHC’s “Book Direct Offer” room promo will also be included in the donation—giving hotel guests the opportunity to directly support the cause simply by choosing to book through official channels.

With “G3 – Go Green and Grow,” RAHC redefines hospitality as a space where purpose, creativity, and community intersect. Guests aren’t just checking in for a stay—they’re stepping into a movement.

Let’s "Go Green and Grow"—one bottle, one story, one community at a time.