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Manila Bulletin devider Entertainment devider Music and Concerts devider How Puregold brought generations of OPM together in the Philippine Arena

How Puregold brought generations of OPM together in the Philippine Arena

Published Jul 9, 2025 10:46 pm
Multiple generations of Pinoy artists stood tall at the Philippine Arena as Rico Blanco joined SB19 on stage.
Multiple generations of Pinoy artists stood tall at the Philippine Arena as Rico Blanco joined SB19 on stage.
Puregold’s OPM Con 2025 transformed from an extraordinary event into an unforgettable experience as crowds flocked to the Philippine Arena on July 5. Attendees were treated to a spectacular lineup that featured surprise guests drawn from the diverse and vibrant community of original Pilipino music (OPM) talents. 
Already super-charged with the energy of today’s most prominent artists—BINI, Flow G, G22, KAIA, SB19, Skusta Clee, and SunKissed Lola—OPM Con 2025 went into stealth mode and dropped a gaggle of other OPM biggies on thousands of unsuspecting fans in the vast arena.
Still flush from the tremendous success that was OPM Con 2025, Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold, excitedly shared, “Puregold’s common language across its 500 stores nationwide is not just groceries but also music. Hence, we gathered our loyal shoppers and gave them a world-class concert experience featuring our brand endorsers.”
BINI’s Sheena dazzled fans by joining forces with SB19 to dance along to the song “Dungka.”
BINI’s Sheena dazzled fans by joining forces with SB19 to dance along to the song “Dungka.”
Piedad further expressed yet another significant purpose behind the concept: “The night was about celebrating who we are as Filipinos—our stories, our music, and our shared pride. Seeing fans come together is one panalo moment we are very proud of.”
The first surprise popped up during BINI’s set, when James Reid stepped out to join the girls for a smooth mashup of “Secrets” and his own R&B hit “Di Bale.” 
The crowd roared, and just like that, the tone was set: anything could happen. And just when things felt like they’d peaked, Stell (SB19), Charlotte (KAIA), and Alfea (G22) emerged mid-performance to join BINI in a synchronized dance for “Shagidi”—uniting P-Pop’s finest in a single, show-stopping showcase.
G22 surprised fans by joining SB19 on stage during the performance of 'Dungka.'
G22 surprised fans by joining SB19 on stage during the performance of 'Dungka.'
Then came the full-circle moment: Mayonnaise, the iconic 2000s rock band, surprised fans by joining KAIA for a live rendition of “Jopay.” The collaboration felt especially meaningful for KAIA’s Angela, who once went viral for covering the song on TikTok in 2022. Now, she was singing it with the original band before a frenzied arena crowd.
Later on, iconic singer-songwriter Yeng Constantino performed her hit song “Salamat” alongside the magnetic PPop trio of G22. Yeng even posted a backstage video of her and G22 harmonizing together while singing the song. 
The video had netizens like @rayaaau_ on Twitter begging, “We need a studio over pls.” Fellow user @bro_bonk also shared how impressive the G22 collab performance was, saying that “ibang klase ang kanilang performance with Yeng Constantino, napapakanta ang audience.”
Mayonnaise came out to perform “Jopay” alongside KAIA.
Mayonnaise came out to perform “Jopay” alongside KAIA.
As SB19 performed “Liwanag sa Dilim,” the crowd roared once more as OPM royalty Rico Blanco stepped onto the stage. Then came the unexpected twist: Blanco grooved to “Dungka” alongside SB19, G22, and KAIA, with BINI’s Sheena joining the mix. Three of the country’s biggest girl groups united to celebrate this climactic moment. It wasn’t just a performance—it was a grand statement.
Puregold’s OPM Con 2025 was not a celebration of what OPM has been; it was a glimpse into what it can be. A genre that constantly evolves, yet never loses its soul.
OPM Con 2025 honored the past, elevated the present, and gave the future a colossal stage to stand on. 
From stadium anthems to nostalgic throwbacks, Puregold created a space where the entire spectrum of Pinoy sound could shine. And in doing so, Puregold OPMCON is now officially one of the most significant historic moments in Philippine music.
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