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Manila Bulletin, Arkipelago Analytics sign MOA on data science in storytelling

Philippines | National

Manila Bulletin, Arkipelago Analytics sign MOA on data science in storytelling

By Manila Bulletin Newsroom

A MEMORANDUM of agreement was signed recently by Manila Bulletin and Arkipelago Analytics, on the use of its data in storytelling. Signing for MB is Brand & Marketing Manager Leslie Araujo, and from Arkipelago Analytics is Chief Impact Officer Anna Mae Yu Lamentillo.

Manila Bulletin has signed a Memorandum of Agreement (MOA) with Arkipelago Analytics, a data science and analytics company, who will provide data analytic reports to enhance the stories of the 125-year-old media company in its online, print, and other platforms of delivering news.

Anna Mae Yu Lamentillo, chief impact officer of Arkipelago Analytics, said the data company “is committed to transforming data into actionable insights to inform decision-making and foster innovation through advanced analytics and data solutions.”

A MEMORANDUM of agreement was signed recently by Manila Bulletin and Arkipelago Analytics, on the use of its data in storytelling. Signing for MB is Brand & Marketing Manager Leslie Araujo, and from Arkipelago Analytics is Chief Impact Officer Anna Mae Yu Lamentillo.

The MOA is based on a collaboration “to elevate data-driven journalism by leveraging their respective expertise and resources to address topics of public interest and societal relevance,” Lamentillo explained.

A MEMORANDUM of agreement was signed recently by Manila Bulletin and Arkipelago Analytics, on the use of its data in storytelling. Signing for MB is Brand & Marketing Manager Leslie Araujo, and from Arkipelago Analytics is Chief Impact Officer Anna Mae Yu Lamentillo.

One of the objectives of the partnership is to “integrate data science into journalism, enabling comprehensive analysis and impactful storytelling on critical issues such as voter sentiment, urban planning, infrastructure, arts and culture, environmental sustainability, and public health,” she said.

During the last election campaign period, Arkipelago Analytics had provided data on voters’ choices for senators and party list groups; lifestyle preferences of the young; and other data based on the company’s surveys.

The MOA was signed by Leslie Araujo, brand and marketing manager of Manila Bulletin, and Ms. Lamentillo.

Related Tags

Arkipelago Analytics Anna Mae Yu Lamentillo

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