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Manila Bulletin devider Lifestyle devider Travel devider F1 World Champion Lando Norris stars in Tumi's latest campaign

F1 World Champion Lando Norris stars in Tumi's latest campaign

The brand unveils part two of a multi-chapter campaign to highlight Tumi's lightest hardside collection to date

Published Jul 4, 2025 04:01 pm
Lando Norris, Tumi global brand ambassador
Lando Norris, Tumi global brand ambassador
Today, international travel and lifestyle brand Tumi celebrates 19 Degree Lite with chapter two of the “Uncompromisingly Light” campaign, starring Lando Norris, a longstanding Tumi global brand ambassador and a world-renowned McLaren Formula 1 team driver.
In this dynamic campaign featuring the all-new collection, Tumi expands upon the feeling of lightness 19 Degree Lite inspires. The brand’s meticulous attention to detail—from lighter dual wheels to featherweight zippers—allows Lando to move with ease.
“Working and traveling with Tumi is always incredible, and this campaign made my first trip to Lake Como unforgettable,” says Lando Norris. “Exploring the beautiful landscape was effortless with 19 Degree Lite by my side—it’s an experience I won’t soon forget.”
19 Degree International 4 Wheeled Carry On in Black
19 Degree International 4 Wheeled Carry On in Black
Directed by Keane Pearce Shaw and photographed by Emma Panchot, the dynamic campaign was filmed in Lake Como and brought to life through Lando’s personal experience and perspective. As Lando explores the iconic Villa Erba and maneuvers down cobblestone streets, the film captures the effortless movement of 19 Degree Lite, echoing the freedom and agility of being behind the wheel.
“19 Degree Lite represents our continued dedication to creating products that effortlessly accompany our customers on their journeys,” said Creative Director Victor Sanz. “As a champion driver with an unmatched passion for precision and design, Lando was the perfect fit for the second chapter of our campaign. Watching him interact with our products is captivating— the way he moves with such ease and agility is a testament to the natural flow, dynamic ease, and control he consistently displays both on and off the track.”
The collection includes two packing cases: the Extended Trip Packing Case and the Short Trip Packing Case, as well as two carry-ons: the International Carry-On and the Continental Carry-On. They are available in the core colors of Blush, Titanium Grey, and Black Graphite, with additional seasonal colors Amber and Cobalt.
19 Degree Lite International Carry-On in Cobalt and Harrison Bradner Backpack in Navy
19 Degree Lite International Carry-On in Cobalt and Harrison Bradner Backpack in Navy
Featured in the campaign alongside 19 Degree Lite is Tumi's coveted Tumi | McLaren collaboration in a fresh new colorway, Super Grey, inspired by McLaren’s bestselling hue, Supernova Silver. Other silhouettes included come from Tumi's iconic Harrison, Alpha Bravo, and Turin collections.
The lightest addition to the world of 19 Degree—19 Degree Lite—is available at Tumi stores worldwide and on tumi.com.

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