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Manila Bulletin devider Business devider The Stock Market devider Jollibee eyes more North American stores, including SF, NYC

Jollibee eyes more North American stores, including SF, NYC

Published Jul 3, 2025 07:23 pm
Ernesto Tanmantiong and Maribeth Dela Cruz
Ernesto Tanmantiong and Maribeth Dela Cruz
The Jollibee Group is planning to open new stores in more North American locations, including key United States cities such as San Francisco, California, and Queens, New York.
This announcement follows the firm's recent opening of the first Jollibee restaurant in the US state of Oregon, as it continues to expand its global footprint, particularly in communities with a significant Filipino population.
Jollibee announced the opening of its first store in Hillsboro, located at 10875 N.E. Cornell Road in the bustling Tanasbourne Village Shopping Center. It officially opened on May 30, 2025, drawing long lines of fans and customers.
“The new store exceeded expectations, with Day 1 sales surpassing targets by 132 percent,” Jollibee said.
Maribeth Dela Cruz, Business Group Head, Honeybee Foods Corporation dba Jollibee, said “We are very excited to continue expanding our footprint in the Pacific Northwest with the opening of our very first Jollibee in the State of Oregon – it has been a dream for a long time, and we're thrilled to finally make it a reality in Hillsboro.”
She added that, “The Portland metro area has a vibrant food scene that embraces international flavors, so we can’t wait to introduce our joyfully unique dining experience to the area’s residents and visitors, especially those seeking new and exciting culinary experiences.”
The Hillsboro store is Jollibee’s latest step in its North American growth journey. It follows the brand’s recent openings in Tacoma, Washington (WA), in October 2023, and Seattle, WA, in June 2024.
Jollibee is the flagship brand of the Jollibee Group, one of the world’s fastest-growing restaurant companies.
In 2024, Jollibee was voted “the best fast-food fried chicken in America” by USA Today and was cited as the second fastest-growing restaurant brand in the world by Brand Finance.

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