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Manila Bulletin devider Business devider Trade & Industry devider Philippines' inaugural BRAND CON Summit to empower local businesses

Philippines' inaugural BRAND CON Summit to empower local businesses

Published Jul 2, 2025 09:20 am
The Philippines is set to host its first-ever BRAND CON summit, a premier event designed to equip brand owners, entrepreneurs, and marketers with the tools and knowledge to foster competitive and sustainable Philippine brands.
The BRAND CON summit, scheduled for Nov. 11-13, 2025, at Newport World Resorts in Pasay City, aims to empower businesses of all sizes, from small and medium-sized enterprises (SMEs) to large corporations.
Bingo Soriano, Founder & Chairman of BRAND CON, said, “We’re thrilled to launch BRAND CON as the Philippines’ go-to event for brand builders.” He added that their mission is to “elevate Filipino brands—from SMEs to industry leaders—through a comprehensive, strategic, and customer-centered approach to brand-building.” The summit is organized by Branding Nerd in partnership with the Department of Trade and Industry and Newport World Resorts, with GCash for Business as co-presenter.
BRAND CON is positioned as the country’s first annual convention focused on holistic brand-building. It seeks to elevate the competitiveness and long-term sustainability of Philippine brands through world-class learning, meaningful mentorship, and real-world case studies. The three-day event will run daily from 9:00 AM to 6:00 PM.
Key features of BRAND CON 2025 include:
* Plenary Talks: Global brand expert Laura Ries will headline these sessions, alongside accomplished brand founders and co-founders like Grace Dimacali of Mary Grace. Talks will delve into the three core phases of brand-building: Brand Strategy, Brand Identity, and Brand Marketing (Marketing Mix).
* Mentored Workshops: Facilitated by branding experts from leading organizations such as PANA, 4As, PRSP, PRA, BNI, DMAP, and MORES, these breakout sessions will provide opportunities for attendees to apply lessons in real-time.
* Brand Museum: A unique exhibition will showcase the evolution of Filipino food brands and feature a spotlight international brand from the food industry.
* Sponsors Expo: Partner organizations will exhibit tools, platforms, and services tailored to help SMEs scale and compete effectively.
* SME Christmas Village: Co-organized with UB Negosyante, this festive village will feature selected local SME brands and their products, ideal for Christmas gifting.
Tickets for BRAND CON 2025 are now available at brand-con.com, with early-bird rates valid until July 31, 2025. Cooperator discounts are also available for additional savings.

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