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Manila Bulletin devider Technews devider Haier and Abenson introduce next-level home entertainment with Haier Mini LED TV

Haier and Abenson introduce next-level home entertainment with Haier Mini LED TV

Published Jul 1, 2025 12:17 pm  |  Updated Jul 1, 2025 03:17 pm
Haier Philippines, in partnership with Abenson, recently unveiled its latest breakthrough in home entertainment—the Haier Mini LED TV—during a launch event at Abenson’s flagship store in Quezon Avenue. With the theme Where Color Meets Innovation, the event offered guests a firsthand look at how advanced technology can transform entertainment experience at home.
Xuhong Yan, CEO and President of Haier Philippines, leads the unveiling of Haier Mini LED TV.
Xuhong Yan, CEO and President of Haier Philippines, leads the unveiling of Haier Mini LED TV.

The key highlight of the event was the official unveiling of the Haier Mini LED TV, led by Xuhong Yan, CEO and president of Haier Philippines. Guests were treated to a live demonstration as the TV lit up with stunning clarity and vibrant color, showcasing its True Color Pro technology, mini LED backlighting for ultra-fine contrast, and AI-powered smart features designed for seamless smart home integration.
Angeli Patricio, Haier Philippines senior marketing manager, underscored that the new Mini LED TV reflects more than just technological progress. “We’re not just unveiling a new television,” she said, “we’re presenting a smarter way of living.”
Angeli Patricio, senior marketing manager of Haier Philippines.
Angeli Patricio, senior marketing manager of Haier Philippines.
Apple Ma, marketing head of Abenson, shared Abenson’s excitement about being Haier’s exclusive launch partner. She highlighted the company’s mission to help customers upgrade their home entertainment setups. “It’s about pushing the boundaries of how we see, hear, and experience the world from our living rooms,” she added.
Following the unveiling, Che Jidong, TV product manager of Haier Philippines, gave an in-depth presentation on the Mini LED TV’s standout features. These include 4K HDR resolution, Dolby Vision and Dolby Atmos for cinematic picture and sound, Game Mode Pro for smoother gameplay, and AI voice control for hands-free convenience.
Apple Ma, marketing head of Abenson.
Apple Ma, marketing head of Abenson.
Adding star power to the event were special appearances by OPM legend Chito Miranda, gaming influencer Cherizawa, and lifestyle personality Shanaia Gomez, who each shared how the Haier Mini LED TV enhances their daily routines—whether for music sessions, gaming marathons, or enjoying smart home connectivity.
Haier Philippines and Abenson executives join forces at the Haier Mini LED TV launch.
In his closing remarks, Yan reiterated Haier’s long-term mission to bring innovative and value-driven technology to Filipino homes. “This launch is just the beginning,” he noted. “We are building a smarter, brighter future—one home at a time.”
Now available in Abenson stores and online, the Haier Mini LED TV offers next-generation viewing with superior color accuracy, sharper 4K resolution, and intelligent smart home features—perfectly tailored for today’s modern Filipino lifestyle.
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