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Manila Bulletin devider Lifestyle devider Arts and Culture devider Pompompurin reigns as the top Sanrio mascot for 2025

Pompompurin reigns as the top Sanrio mascot for 2025

Cinnamoroll dethroned, Hello Kitty falls behind yet again

Published Jun 30, 2025 11:24 am

At A Glance

  • Pompompurin has always been a winner from the get-go.
Pompompurin, the chunky golden retriever with a love for pudding, has dominated this year’s favorite Sanrio mascot poll.
Since 1986, Japanese entertainment company Sanrio has held a character poll contest to determine which of their mascots has garnered the most fans worldwide. This year, over 63,160,696 votes were cast. Pompompurin managed to dethrone the five-year winning streak of Cinnamoroll in a close battle, with Pompompurin taking over 5.6 million votes while Cinnamoroll had over 5.4 million votes. This marks the retriever’s third win, with his last appearance in the top spot being in 2016. Pochacco landed in third place with over 3.9 million votes. Meanwhile, Sanrio’s main mascot, Hello Kitty, is in fifth place with over 3.3 million votes, with Kuromi overtaking the beloved cat at 3.9 million votes.
Who is Pompompurin?
Pompompurin has always been a winner from the get-go. He was conceptualized during an in-house contest to create a new dog mascot for the company. In 1996, he made his debut appearance as Boku, before later changing his name to Pudding, then his current name. Fans were quick to show love, landing him the top spot on his debut year in the character ranking contest in 1997. Pompompurin is well-known for his love of food and is often shown as the owner of an ice cream business in some media appearances.
Hello Kitty’s recent performance in polls
Despite Hello Kitty being Sanrio’s official mascot, her last win was in 2019. She has since consistently placed fifth or sixth. Hello Kitty still holds the record for most wins, having won the top spot over 14 times. She also holds the longest winning streak, having won nine years in a row from 1998 to 2009.

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Arts and Culture Sanrio Hello Kitty Pompompurin
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