As part of its strategy to broaden its footprint, Antonio-led developer Century Properties Group Inc. is venturing to Mindanao for the first time, with the foray to be led by its housing unit PHirst Park Homes Inc.

During the firm’s annual stockholders’ meeting, CPG President and Chief Executive Officer (CEO) Jose Marco R. Antonio said, “PHirst plans to launch around 10 projects over the next two years, including its first development in Mindanao set for the third quarter of 2025.”

“The next five years will see continued growth and sustained launches from PHirst, highlighting our vision of becoming a leading enabler of first-time home buyers in the country.

“As we look toward the future, we are energized by the strong growth prospects in the Philippine real estate sector with favorable macroeconomic indicators, continuous government investment in infrastructure, and sustained consumer demand. CPG is well-positioned to accelerate its expansion across the country,” he added.

The company plans to continue to launch in targeted growth centers and emerging economic hubs, where demand, size, market, affordability, and infrastructure development are the main features.

“Seven out of the 17 administrative regions in the Philippines will be the main focus of our socialized, economic, affordable, and mid-income residential housing developments.

“While most of these are independent gated communities, PHirst will also pursue more township projects after its successful rollout of PHirst Centrale Batulao and PHirst Centrale Hermosa in Bataan,” said PHirst Park President and CEO Ricky M. Celis.

In 2025, PHirst is on track to open six to eight new projects under its different brands: PHirst Sights, PHirst Park Homes, PHirst Centrale, PHirst Impressions, and PHirst Editions, covering about 100 hectares (ha), more than 10,000 units, with approximately ₱25 billion in sales value.

This will include the company’s maiden entry into Mindanao, which is another concrete step towards its envisioned nationwide presence.

“The company is committed to making home ownership more accessible for Filipinos, particularly in emerging provinces and regional hubs that are benefiting from improved infrastructure,” said Antonio.

He noted that, “The various government infrastructure projects, covering new roads, railways, and airports will certainly bring convenience, connectivity, and, moreover, unlocking huge real estate values previously inaccessible. This will transform them into territories of high-growth corridor potentials.

“These new areas will certainly attract a diverse range of sectoral expansions, like commercial, retail, industrial, institutional, and even power, and, of course, to include development opportunities for new and much-needed residential housing supply.”

Antonio added that, “we set our eyes to aggressively multiply our presence in identified growth centers within the rest of Luzon, Visayas, and Mindanao.”