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Manila Bulletin devider Lifestyle devider Luminaries and Life devider Play, shop, dine, repeat—only at SM City Laoag

Play, shop, dine, repeat—only at SM City Laoag

Discover what makes this new mall the perfect hangout spot up north

Published Jun 29, 2025 06:10 am
When it officially opened its doors on May 30, 2025, SM City Laoag set a new standard for what today’s malls should be. As SM Prime Holdings’ 88th mall in the Philippines—and the very first in Ilocos Norte—SM City Laoag blends local culture with modern shopping, dining, and leisure, making it the perfect place for people to connect and unwind.
SM City Laoag fuses modern design with Ilocano heritage, creating a unique retail hub near the city center.
SM City Laoag fuses modern design with Ilocano heritage, creating a unique retail hub near the city center.
Covering over 72,000 square meters, this three-level shopping destination was designed by Budji Layug and Royal Pineda, incorporating Ilocos-inspired architecture and biophilic design elements like indoor trees and tall atriums. Its floors house over 162 stores, offering countless ways for families and friends, tourists and locals alike, to enjoy. Below are some of the must-try experiences at SM City Laoag:
1. Style up with local and global brands
SM City Laoag has everything fashion lovers need. It features a mix of international names like Adidas, Levi's, Flying Tiger Copenhagen, and Kiko Milano, while also putting the spotlight on homegrown labels such as Bench, Penshoppe, Sunnies, and Kultura.
Kultura, Upper Ground Level
Kultura, Upper Ground Level
Adidas, Lower Ground Level
Adidas, Lower Ground Level
2. Get your everyday fixes
SM City Laoag makes sure you have everything you need under one roof. Major anchors like The SM Store, SM Supermarket, SM Cyberzone, Ace Hardware, Watsons, and Pet Express offer a wide variety of essentials—from the latest gadgets and skincare to everything your furbabies need.
SM Supermarket, Upper Ground Level
SM Supermarket, Upper Ground Level
SM Store, Lower Ground, Upper Ground, and Second Level
SM Store, Lower Ground, Upper Ground, and Second Level
Cyberzone, Second Level
Cyberzone, Second Level
3. Go on a great foodie adventure
A flavorful mix of local and international cuisine awaits. Grab quick bites packed with bold taste at the SM Food Court. For a more elevated experience, feast at Vikings Buffet, savor delicious bowls at Marugame Udon, indulge in global fare at Trattoria Altrove, or treat yourself at Foam Coffee and After Tree.
Food Court, Second Level
Food Court, Second Level
Trattoria Altrove, Upper Ground Level
Trattoria Altrove, Upper Ground Level
4. Easy access and eco-friendly convenience
Just minutes from Laoag International Airport, the mall offers rooftop parking, a transport terminal, and EV charging stations—making every visit smooth and sustainable.
Transport Hub
Transport Hub
5. Be one with the community
One of SM City Laoag’s key features is “Dap-ayan,” an open-air park with playgrounds, art installations, and native-inspired designs—perfect for events and gatherings. Furparents and their pets can also enjoy the dedicated Paw Park play area.
Dap-ayan Park
Dap-ayan Park
6. Enjoy an elevated cinema experience
Watching movies becomes even more special at SM City Laoag. Catch the latest blockbusters in four standard cinemas or upgrade to one of the two Director’s Club theaters, featuring plush leather recliners and Dolby Atmos sound.
SM Cinema
SM Cinema
7. Snap, play, and relax
Capture moments with loved ones through seasonal events and displays perfect for photo ops. Dive into fun at Kidzoona’s indoor playground or explore Fantasy World, SM’s amusement park concept. For those needing to recharge, the Wellness area offers a quiet space to relax.
8. Celebrate Ilocano heritage
More than just a shopping destination, SM City Laoag highlights Ilocano pride through cultural installations, thoughtful architecture, and support for local artisans and businesses.
Experience Ilocos Norte like never before at SM City Laoag—where style, flavor, fun, and heritage meet under one roof. 

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leisure SM Supermalls SM City Laoag
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