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Manila Bulletin devider Business devider The Stock Market devider Century Properties pivots to provinces amid Metro Manila condo glut

Century Properties pivots to provinces amid Metro Manila condo glut

Published Jun 27, 2025 03:43 pm
Amid the continued glut in the Metro Manila middle-income condominium market, Antonio-led Century Properties Group Inc. is ramping up the launch of residential projects in the provinces for the affordable and upscale segments of the real estate sector.
During the firm’s annual stockholders’ meeting, CPG President and CEO Jose Marco R. Antonio announced that they are allocating ₱12 billion for capital expenditures this year to address both the mass and upscale markets.
The bulk of ₱10 billion of the capex is earmarked for mass market unit PHirst Park Homes Inc., while up to ₱2 billion will be spent by Century’s premium line.
Antonio said this is in line with the company’s twin-engine strategy, which “enables Century Properties to drive sustainable growth by balancing its affordable housing and premium residential segments.
“This dual focus diversifies revenue, enhances resilience and expands our reach across key growth corridors nationwide.”
The twin engine strategy emphasizes the simultaneous expansion of two key segments, PHirst Park Homes and Century Properties which focuses on the more premium market.
“PHirst continues to benefit from an under-supplied market with a sustained demand from first time home buyers. The company is committed to making home ownership more accessible for Filipinos, particularly in emerging provinces and regional hubs that are benefiting from improved infrastructure,” Antonio said.
He noted that, “As we look toward the future, we are energized by the strong growth prospects in the Philippine real estate sector with favorable macroeconomic indicators, continuous government investment in infrastructure and sustained consumer demand. CPG is well positioned to accelerate its expansion across the country.”
Antonio added that, the government's support, from improving transportation, disaster resilience and regional connectivity, will continue to drive demand for both affordable and high end housing solutions.
He pointed out that, “CPG’s solid performance in 2024 lays a strong foundation for sustainable growth and long term value creation.”

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