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Manila Bulletin devider Business devider The Stock Market devider Forest Lake achieves record ₱3.8-billion sales amid major national expansion

Forest Lake achieves record ₱3.8-billion sales amid major national expansion

Published Jun 25, 2025 12:12 pm
Forest Lake Development Inc. recently concluded its 11th National Sales Convention, a two-day event held on April 24 and 25 at Dusit Thani Mactan, Cebu. The convention celebrated a landmark 2024 for the company, which saw significant national expansion, the launch of flagship programs, and an impressive over ₱3.8 billion in sales.
The event brought together top-performing sales leaders, award-winning agents, executives, board members, employees, premier investors, and bank partners. Attendees commemorated an incredible year marked by key milestones. These included the official launch of Libre Burol in Central Luzon, North Luzon, and Visayas; expansion into Zamboanga North and Kidapawan; the opening of the Forest Lake Chapel in Iloilo; and the growing presence of Premier Investors and new bank partners.
Mindanao’s top performers stand tall on stage, celebrating their milestones in this year’s sales performance celebration
Mindanao’s top performers stand tall on stage, celebrating their milestones in this year’s sales performance celebration
A moment of glory for the National Sales Awardees who exemplified hard work, excellence, and leadership across Forest Lake’s network (Ntl. Awardees)
A moment of glory for the National Sales Awardees who exemplified hard work, excellence, and leadership across Forest Lake’s network (Ntl. Awardees)
Winners of the Local Sales Award from North Luzon celebrate their achievements during the Local Sales awarding ceremony.
Winners of the Local Sales Award from North Luzon celebrate their achievements during the Local Sales awarding ceremony.
Delegates don their vibrant Filipiniana and ethnic-inspired ensembles as they celebrate the festive spirit of the 'Ali na kamo sa Sugbo' welcome dinner.
Delegates don their vibrant Filipiniana and ethnic-inspired ensembles as they celebrate the festive spirit of the 'Ali na kamo sa Sugbo' welcome dinner.
Forest Lake executives and board members share a warm moment with special guests, including Ms. Angeli Pangilinan, wife of Mr. Gary V., during the convention’s welcome gala.
Forest Lake executives and board members share a warm moment with special guests, including Ms. Angeli Pangilinan, wife of Mr. Gary V., during the convention’s welcome gala.
"Gary V. brings the night to a powerful close with an electrifying performance, capping off Forest Lake’s 11th National Sales Convention.”
A thrilling fire dance performance lights up the beachside stage during the evening socials of the 11th NSC
A thrilling fire dance performance lights up the beachside stage during the evening socials of the 11th NSC
President’s Circle Awardees from various regions proudly take the stage in honor of their exceptional performance during the grand recognition night of Forest Lake’s 11th National Sales Convention.
President’s Circle Awardees from various regions proudly take the stage in honor of their exceptional performance during the grand recognition night of Forest Lake’s 11th National Sales Convention.
Sales champions from Visayas Region are recognized for their exceptional efforts in delivering results on the local level
Sales champions from Visayas Region are recognized for their exceptional efforts in delivering results on the local level
Top 3 National Sales Awardees for Unit Managers in 2024 — Jennifer D. Pile (Top 3, San Ildefonso, Bulacan), Lea L. Genova (Top 2, San Carlos, Pangasinan & Malasiqui), and Ermilando S. Varilla (Top 1, San Miguel, Bulacan) — are honored on stage for their exemplary sales performance, joined By Forest Lake’s Maricel S. Salialam of Finance and Marc Victorius Encarnacion of Corporate Planning.
Top 3 National Sales Awardees for Unit Managers in 2024 — Jennifer D. Pile (Top 3, San Ildefonso, Bulacan), Lea L. Genova (Top 2, San Carlos, Pangasinan & Malasiqui), and Ermilando S. Varilla (Top 1, San Miguel, Bulacan) — are honored on stage for their exemplary sales performance, joined By Forest Lake’s Maricel S. Salialam of Finance and Marc Victorius Encarnacion of Corporate Planning.
A vibrant cultural performance brings the spirit of Cebu to life during the 11th NSC, celebrating local artistry and heritage
A vibrant cultural performance brings the spirit of Cebu to life during the 11th NSC, celebrating local artistry and heritage
Local Sales Awardees from Central Luzon 3A shine in white as they are honored for their exemplary contributions in sales.
Local Sales Awardees from Central Luzon 3A shine in white as they are honored for their exemplary contributions in sales.
Top 3 National Sales Awardees for Sales Consultants in 2024 — Gilbert B. Pile (Top 3, San Ildefonso, Bulacan), Glenn M. Palencia (Top 2, San Jose, Nueva Ecija), and Lance Allen C. Tonson (Top 1, San Miguel & San Ildefonso, Bulacan) — are recognized on stage for their outstanding sales performance, joined by Forest Lake representatives Erwin Dela Cruz of Sales Admin, and Irene Joyce Santos of MSC Finance.
Top 3 National Sales Awardees for Sales Consultants in 2024 — Gilbert B. Pile (Top 3, San Ildefonso, Bulacan), Glenn M. Palencia (Top 2, San Jose, Nueva Ecija), and Lance Allen C. Tonson (Top 1, San Miguel & San Ildefonso, Bulacan) — are recognized on stage for their outstanding sales performance, joined by Forest Lake representatives Erwin Dela Cruz of Sales Admin, and Irene Joyce Santos of MSC Finance.
Forest Lake leaders and guests gather for a commemorative photo at Dusit Thani Mactan Cebu, host venue of the 11th NSC
Forest Lake leaders and guests gather for a commemorative photo at Dusit Thani Mactan Cebu, host venue of the 11th NSC
Delegates and awardees in matching 'Thrive' shirts show team spirit and excitement upon their arrival on Day 1 of Forest Lake’s 11th National Sales Convention
Delegates and awardees in matching 'Thrive' shirts show team spirit and excitement upon their arrival on Day 1 of Forest Lake’s 11th National Sales Convention
Families and friends of Forest Lake’s executives and leadership team grace the red carpet in traditional Filipiniana attire during the welcome dinner themed 'Ali na kamo sa Sugbo!
Families and friends of Forest Lake’s executives and leadership team grace the red carpet in traditional Filipiniana attire during the welcome dinner themed 'Ali na kamo sa Sugbo!
Delegates and awardees in matching 'Thrive' shirts show team spirit and excitement upon their arrival on Day 1 of Forest Lake’s 11th National Sales Convention
Delegates and awardees in matching 'Thrive' shirts show team spirit and excitement upon their arrival on Day 1 of Forest Lake’s 11th National Sales Convention
The South Luzon team takes pride in their accomplishments as they are presented with their Local Sales Awards during NSC 2025
The South Luzon team takes pride in their accomplishments as they are presented with their Local Sales Awards during NSC 2025
Top 3 National Sales Awardees for Agency Managers in 2024 — Editha F. Basa (Top 3, San Ildefonso & San Miguel, Bulacan), Ernesta B. Ibañez (Top 2, San Carlos, Pangasinan & Malasiqui), and Gina C. Tonson (Top 1, San Miguel & San Ildefonso, Bulacan) — are celebrated for their exceptional leadership and remarkable contributions to the success of their sales teams, joined on stage by Forest Lake’s Chairman Emeritus Antonio V. Syyap and President & CEO Alfred XerezBurgos III.
Top 3 National Sales Awardees for Agency Managers in 2024 — Editha F. Basa (Top 3, San Ildefonso & San Miguel, Bulacan), Ernesta B. Ibañez (Top 2, San Carlos, Pangasinan & Malasiqui), and Gina C. Tonson (Top 1, San Miguel & San Ildefonso, Bulacan) — are celebrated for their exceptional leadership and remarkable contributions to the success of their sales teams, joined on stage by Forest Lake’s Chairman Emeritus Antonio V. Syyap and President & CEO Alfred XerezBurgos III.
“This convention marks a year of strategic growth—not only with record-breaking sales, but in operations that continue to align with the evolving needs of Filipino families,” said Alfred Xerez-Burgos III, President and CEO of Forest Lake. “From expanding our footprint through new park developments in Zamboanga North and Kidapawan, to offering Libre Burol across Luzon and the Visayas, we are deepening our commitment to Total Memorial Care.”
Xerez-Burgos III added, Our teams, sellers, and partners have helped drive this momentum. The success of 2024 is a result of concerted efforts across sales, product innovation, and service delivery—ensuring Forest Lake’s stature as the most trusted name in memorial care.
The two-day event culminated in a grand Gala Night featuring the iconic Gary Valenciano, who, along with Maneuvers Ignite, brought his signature energy to the festivities. Mr. Pure Energy entertained over 480 guests, including Premier Investors and bank partners who attended for the first time. The presence of these stakeholders underscored the increasing confidence of investors in Forest Lake’s consistent performance, stability, and vision.
Beyond the entertainment and awards, the night served as a powerful reminder of Forest Lake’s long-term vision: to deliver meaningful, accessible, and dignified memorial care services to every Filipino family nationwide.
“More than touting the numbers, we are commemorating the legacy we continue to build—one rooted in compassion, dignity, and service,” stated Alfred Xerez-Burgos Jr., Chairman of Forest Lake Development Inc. “Forest Lake’s journey is a reflection of the lives we touch and the communities we serve. This convention is a tribute to the people behind that legacy—our teams, our clients, and our partners—who make our mission of meaningful memorial care a lasting reality.”
As Forest Lake forges ahead in 2025 and beyond, the industry leader remains committed to its objective of bringing Total Memorial Care to all Filipino families across the country.

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