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Manila Bulletin devider Property and Living devider SMDC breaks ground on The Strip at Charm Residences: A walkable retail hub in the east

SMDC breaks ground on The Strip at Charm Residences: A walkable retail hub in the east

Published Jun 20, 2025 04:22 pm
The Strip at Charm Residences (Artist’s Perspective)
The Strip at Charm Residences (Artist’s Perspective)
SM Development Corporation (SMDC) officially broke ground on The Strip at Charm Residences last May 30, 2025, marking the beginning of a new neighborhood retail destination that brings everyday needs closer to home.
Located within the mid-rise Charm Residences community along Felix Avenue in Cainta, this 5,300-square-meter commercial space is designed to offer daily convenience, dining options, and lifestyle essentials all in one walkable strip. Set to open in 2027, The Strip will introduce a curated tenant mix that reflects the needs and habits of today’s homeowners—from young families to working professionals.
Edwin Yabut, VP head of planning, innovation, and design; Buenaventura Jr. Paa, SAVP of planning, innovation, and design; Adonis Abril Camariñas, project director, Charm Residences; Lorenzo Leon Calingasan IV, SCMC AVP of operations; Paulino Tang Siy Jr., SCMC regional manager for operations; Ma. Olivia Paz Santayana, regional operations head of malls; and Keith Gabrielle De Ocampo, assistant project director, Charm Residences
Edwin Yabut, VP head of planning, innovation, and design; Buenaventura Jr. Paa, SAVP of planning, innovation, and design; Adonis Abril Camariñas, project director, Charm Residences; Lorenzo Leon Calingasan IV, SCMC AVP of operations; Paulino Tang Siy Jr., SCMC regional manager for operations; Ma. Olivia Paz Santayana, regional operations head of malls; and Keith Gabrielle De Ocampo, assistant project director, Charm Residences
More than an amenity—A community connector
The Strip is not just about adding retail—it’s about bringing daily life within easier reach,” said Jessica Bianca Sy, Vice President and Head of Design, Innovation & Strategy at SMDC. “This project reflects our vision for integrated communities, where homes are surrounded by spaces that support real routines—like getting groceries, grabbing a quick bite, or enjoying a walk with family.”
With a direct walkway from Charm Residences Tower A, The Strip is designed for accessibility and everyday ease, enhancing the lived experience of residents while welcoming the surrounding neighborhood as well.
Uplifted comfort in a loft-style unit
Uplifted comfort in a loft-style unit
At the heart of a growing district
Situated along Felix Avenue—formerly Imelda Avenue—in Barangay San Isidro, Cainta, The Strip is strategically placed near major roads and key infrastructure, including LRT-2, the upcoming MRT-4, and the Mega Manila Subway.
This growing corridor connects Cainta seamlessly to Ortigas, Eastwood, and Metro Manila’s core districts, making Charm Residences a compelling choice for those who want urban access with a suburban feel.
Relaxing lounges and pool views
Relaxing lounges and pool views
Everyday essentials, just steps away
Once completed, The Strip will house a mix of 16 establishments, including dining spots, service providers, and a drive-thru retail lane—a timely response to the fast-paced lifestyles of residents and guests.
Whether it’s morning coffee, midweek groceries, or errands on the go, The Strip ensures that everyday tasks are easier, faster, and more convenient.
Fun-filled children’s playground
Fun-filled children’s playground
Redefining how communities come together
As SMDC continues to build communities across the country, The Strip at Charm Residences is another step in its goal to provide practical, connected, and thoughtfully planned spaces—not just for living, but for thriving.
It’s a place that brings people together—through the routines that matter most.

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