Township developer Megaworld Corporation is venturing into the ultra-high-end real estate market in recognition of the growing opportunities in this segment, which continues to enjoy brisk sales and resilience even during challenging times.

During the firm’s annual stockholders’ meeting, Megaworld President Lourdes Gutierrez-Alfonso said they are introducing a new brand category that caters to the “ultra-rich” both in the Philippines and abroad.

“We recognize the need for us to further expand our portfolio and tap into the opportunity of the ultra high-end residential market,” she said noting that they are now launching this new category for Megaworld’s residential business that will cater to this niche market.

The company announced the launch of the Megaworld SIGNATURE COLLECTION, a curated portfolio of ultra high-end residences, which marks its strategic entry into the most elevated tier of residential real estate where ownership is defined by privacy, permanence, and provenance.

Unlike Megaworld’s previous upscale offerings, this new category features one-of-one residences: either individually designed developments located in scarce, trophy enclaves across the Philippines, or select residences that uniquely showcase first-of-its-kind innovations, amenities, or even collaborations and partnerships.

“The Megaworld SIGNATURE COLLECTION is beyond what we’ve done before—it defines an entirely new category. We recognize the need for us to diversify our portfolio and boldly tap into the opportunities in the ultra-luxury residential market,” said Megaworld Executive Director Kevin L. Tan.

He added that, “These developments are so rare that Megaworld plans to offer these only in select locations, just once or twice every year.”

Gutierrez added that, “This will be a rare collection of residential properties that are distinctly opulent, different from the usual Megaworld residential projects.

“Because these are rare, one of its kind, be it in terms of location, design, features, innovations, amenities, or even in terms of collaboration and partnership to create the product.”

The launch comes amid growing demand for exclusive, long-hold real estate among Ultra High Net Worth Individuals (UHNWIs) in the Philippines and overseas.

As personal and generational wealth expands, so too does the appetite for quiet luxury, discreet ownership, and non-fungible real estate assets.

According to US-based global financial analytics firm S&P Global, the ultra-luxury real estate market in the Philippines is currently experiencing increased growth and huge demand, driven largely by buyers’ resilience against inflation and high-interest rates.

Megaworld said its entry into this space builds on its over 30 years of experience in high-value residential development—now refined for the most discerning clientele.

The Megaworld SIGNATURE COLLECTION signals a deliberate pivot toward architectural singularity, long-term capital preservation, and heirloom-quality design.

“We chose the name because each residence bears the mark of purposeful design. Every development is envisioned as a one-of-a-kind property and offered with discretion—chosen by those who truly understand the value of rarity.

We are creating an entirely brand new group to handle our Megaworld SIGNATURE COLLECTION. We will be launching our inaugural project for this category within the year,” said Gutierrez-Alfonso.