Due to the overwhelming success and popularity of its all-girl pop group BINI, ABS-CBN Corporation is aiming to introduce more P-Pop (Filipino Pop) groups and other Filipino talents to the entertainment world.

During the annual stockholders meeting of ABS-CBN’s parent company Lopez Holdings Corporation, company Chairman, President, CEO, and COO Salvador G. Tirona said “talent development seems to be both a science and an art which ABS-CBN wants to master.”

BINI, whose concerts have been sold out and is currently on a world tour to 14 foreign locations, is managed by ABS-CBN’s talent management arm Star Magic.

Tirona noted that, “BINI’s current success did not come overnight. The girls started under Star Hunt Academy, a talent development program of ABS-CBN which nurtures and hones aspiring Filipino artists in music and acting.

“After passing auditions, aspirants undergo a rigorous training and, for BINI, this happened during the early days of the pandemic lockdown.”

BINI leads five Filipinos highlighted in Forbes Asia’s 10th annual edition of its “30 Under 30 Asia” list released last May which features 300 young entrepreneurs, leaders and innovators across the Asia-Pacific region, all under the age of 30.

Last year, BINI won Best Asia Act at the MTV Europe Music Awards and Billboard K Power 100’s Voices of Asia award at its Seoul event. In March, Billboard Philippines named the eight members its Women of the Year as their top songs surpassed a billion streams on Spotify.

Even after being forced off the air with the non-renewal of its broadcast franchise, Tirona said “ABS-CBN continues to offer world-class content and highlight the strength of the Filipinoin its programs and event offerings.”

He cited firm’s blockbuster movies released in the Philippines and overseas which broke records at the box office while its primetime series remains unbeatable in its time slot.