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Manila Bulletin devider Business devider The Stock Market devider Tanduay is world's top-selling rum for 8 years

Tanduay is world's top-selling rum for 8 years

Published Jun 18, 2025 04:28 pm
LT Group’s Tanduay remained the world’s top-selling rum for the eighth consecutive year after registering sales of 23.8 million case liters in 2024.
According to The Millionaires' Club report by Drinks International Magazine, the Philippine rum brand’s nearest competitors, Bacardi and Captain Morgan, sold 19.7 million case liters and 11.5 million case liters, respectively.
“It makes us proud that a Philippine brand is performing well on the global stage. Even while we are entering new markets, we have always remained true to our Filipino heritage and craftsmanship,” said Tanduay International Business Development Manager Roy Kristoffer Sumang.
He added that, “This recognition is the result of the collective effort of our different teams and the trust of our consumers around the world.”
Overall, Tanduay was the sixth top-selling spirits brand in the world. Despite industry-wide challenges in the past year, Tanduay recorded a 1.7-percent increase in global sales.
It was the second-fastest-growing rum brand in 2024 and was one of only two brands that experienced growth in sales in 2024. The other rum brand was India’s 1965.
The Millionaires' Club based its rankings on public company reports and requesting data directly from the world’s biggest spirits brand owners.
“Some of the growth percentages do not correspond to the year-on-year volume sales comparative, this is because we calculate growth from the actual volume data supplied, which could be two to three decimal places, but we round this data to one decimal place for easy reading,” the publication said.
It added that, “Where brands appear equal on volume sales, ranking is determined by the highest decimal point, which is not displayed and blank spaces indicate that data was not available or the brand didn’t exist in that year.”
Founded in 1854, Tanduay has built a legacy of excellence in the spirits industry throughout the years.
Its growth continues across a diverse range of international markets outside of the Philippines, including Armenia, Australia, Austria, Belgium, Canada, Costa Rica, Czech Republic, Georgia, Germany, Hungary, Luxembourg, Malta, New Zealand, People’s Republic of China, Peru, Poland, Singapore, South Korea, Taiwan, the Netherlands, the United Arab Emirates (UAE), the United Kingdom (UK), and the United States (US).

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Tanduay Rhum Tanduay Distillers Inc. LT Group
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