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Manila Bulletin devider Business devider Trade & Industry devider PAL unveils new booking platform for personalized travel

PAL unveils new booking platform for personalized travel

Published Jun 18, 2025 06:37 pm
Passengers booking flights with Philippine Airlines (PAL) are set to access more personalized preferences through the flag carrier’s new booking platform, which is integrated with the new distribution capability (NDC).
Powered by Spanish technology company Amadeus, PAL said NDC will “transform” how the airline engages with its travel partners and customers.
The Lucio Tan-led airline said this will enable passengers to book more of their preferences, such as flight schedules, seat selections, in-flight meals, and other ancillary services.
“We are excited to pioneer this modern distribution solution in the country,” said PAL Vice President for Sales and Distribution Justin Warby in a statement.
“This undertaking is in line with PAL’s commitment to modernize distribution methods and deliver benefits for distribution partners and customers,” he added.
Through NDC, PAL said its passengers will benefit from greater personalization, transparency, and efficiency in their travel experience.
Meanwhile, PAL will also utilize the platform to allow its partners to offer ancillary products such as seat selection, prepaid baggage, and meal options.
The carrier said this will be accessible through Connect API, which provides for seamless integration with existing ticketing solutions; Connect Hub, a ready-to-use travel agency portal; and Connect +, which will give access to NDC content through an aggregator platform.
The NDC is set to be implemented alongside the existing Global Distribution System (GDS) to ensure a seamless transition for its customers and clients.
PAL is the latest airline to join the industry’s steady adoption of the NDC to continue upholding innovation and quality customer experience. Currently, there are over 60 airlines that have shifted to NDC.
The rollout of the new platform is set to begin in the United States, Canada, Singapore, Hong Kong, Japan, Australia, the United Arab Emirates, Qatar, and Saudi Arabia.
PAL operates flights to 31 domestic destinations and 38 destinations in Asia, North America, Australia, and the Middle East.

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