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Manila Bulletin devider Business devider Trade & Industry devider Retail Asia Awards: MR.DIY Philippines honored for ESG Excellence

Retail Asia Awards: MR.DIY Philippines honored for ESG Excellence

Published Jun 17, 2025 01:44 pm
MR.DIY Philippines, led by CEO Roselle Mirasol Andaya (middle), proudly receives the ESG Initiative of the Year - Philippines award at the Retail Asia Awards 2025. Held June 4 at the Marina Bay Sands Expo & Convention Centre, this recognition reaffirms MR.DIY’s commitment to responsible retail and positive community impact
MR.DIY Philippines, led by CEO Roselle Mirasol Andaya (middle), proudly receives the ESG Initiative of the Year - Philippines award at the Retail Asia Awards 2025. Held June 4 at the Marina Bay Sands Expo & Convention Centre, this recognition reaffirms MR.DIY’s commitment to responsible retail and positive community impact
Leading home improvement retailer MR.DIY Philippines (Bricolage Philippines, Inc.) secured the ESG Initiative of the Year - Philippines category at the 2025 Retail Asia Awards, recognizing its commitment to providing affordable and convenient home solutions while fostering positive community impact.
Roselle Marisol Andaya, Chief Executive Officer of MR.DIY Philippines said the award acknowledged the company's remarkable success and dedication to bringing meaningful change to Filipino homes.
Since its entry into the Philippine market in 2018, MR.DIY has significantly expanded its footprint, growing from six stores to 700 across 393 municipalities by 2024. This rapid expansion, at an annual rate of 158.08 percent, has made affordable, high-quality home improvement products more accessible nationwide.
The company noted that 77 percent of its stores are strategically located in underserved areas, effectively bridging retail gaps and ensuring that families can access essential goods without extensive travel. MR.DIY also guarantees price consistency across all its locations, maintaining its Always Low Prices policy for all customers.
The company's initiatives extend beyond retail accessibility to include significant contributions to local employment and business growth.
By 2024, MR.DIY had created 4,306 store-level jobs, with 80 percent of these positions filled by local hires through partnerships with local government units. This approach has transformed each store into a driver of livelihood and community development.
Furthermore, MR.DIY has actively supported local businesses, demonstrating an 83 percent year-over-year growth in this area. In 2024 alone, 9.2 percent of its inventory was sourced locally, injecting ₱1.9 billion into Filipino suppliers and fostering opportunities for small businesses to thrive alongside its expansion.
In addition to its economic contributions, MR.DIY Philippines has championed environmental and social causes through its Good Bag Campaign. This initiative encourages customers to reduce plastic waste while simultaneously supporting charitable endeavors. The company has sold 7.6 million bags, directly funding various community programs.
As of the end of 2024, this campaign has facilitated the planting of 2,000 seedlings, provided aid to 3,449 beneficiaries, and supplied school materials to 1,884 students.
Andaya said, “With millions of transactions each year and an ever-growing customer base, MR.DIY Philippines proves that convenience, savings, and community impact are not just business goals—they are a way of life. As we continue to grow, one thing remains constant: wherever there’s a home, there’s always room for MR.DIY.”
MR.DIY Philippines was recognized alongside fellow winners MR.DIY Indonesia, which received Household Goods Retailer of the Year - Indonesia and Integrated Campaign of the Year - Indonesia, and MR.DIY Thailand, which was awarded Specialty Store of the Year and Store Design of the Year (Large) - Thailand at the 2025 Retail Asia Awards, an event that celebrates outstanding achievements and innovations within the retail industry across the Asia-Pacific region.

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MR.DIY Philippines (Bricolage Philippines Inc.) 2025 Retail Asia Awards
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