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Manila Bulletin devider Business devider The Stock Market devider Puregold clinches dual victory at 2025 Retail Asia Awards

Puregold clinches dual victory at 2025 Retail Asia Awards

Published Jun 13, 2025 05:51 pm
Puregold Senior Marketing Manager Ivy Hayagan-Piedad speaking to the crowd gathered for the 2025 Retail Asia Awards ceremony.
Puregold Senior Marketing Manager Ivy Hayagan-Piedad speaking to the crowd gathered for the 2025 Retail Asia Awards ceremony.
Puregold Price Club Inc. secured two accolades at the 2025 Retail Asia Awards, recognizing its continued leadership and innovative strategies in the Philippine retail sector.
Puregold received the Hypermarket of the Year (Philippines) and Integrated Campaign of the Year (Philippines) awards at a ceremony on June 8, 2025, at the Marina Bay Sands Expo & Convention Centre in Singapore.
The Hypermarket of the Year award, Vincent Co, President of Puregold, acknowledges the company's clear vision and drive, which contributed to its most successful year despite challenging market conditions. Puregold concluded 2024 with over P10 billion in profits. The company currently operates more than 700 stores nationwide, a portfolio that includes S&R Clubs and various quick-service restaurants.
The Integrated Campaign of the Year award was granted in recognition of Puregold's highly successful Nasa Atin ang Panalo campaign. This initiative strategically targeted a younger demographic through collaborations with prominent Original Pilipino Music (OPM) artists such as BINI, Flow G, SB19, and SunKissed Lola. The campaign's success culminated in a sold-out Nasa Atin ang Panalo thanksgiving concert at the Araneta Coliseum.
Co noted that these awards from Retail Asia encourage Puregold to continue their positive work and further enrich the shopping experience for their loyal members and customers.
Looking ahead to 2025, Puregold is set for further expansion with new store openings across the country, exhibiting robust business growth.
In the first quarter of the year, the company reported a profit exceeding ₱2.64 billion, marking a 6.5 percent increase from the previous year. Furthermore, Puregold's engagement with local music continues, with OPM Con 2025, featuring an expanded artist lineup, scheduled for July 5 at the Philippine Arena.
Puregold Price Club Inc. won the Hypermarket of the Year (Philippines) as well as the Integrated Campaign of the Year (Philippines) trophies at the 2025 Retail Asia Awards.
Puregold Price Club Inc. won the Hypermarket of the Year (Philippines) as well as the Integrated Campaign of the Year (Philippines) trophies at the 2025 Retail Asia Awards.

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