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Manila Bulletin devider Entertainment devider Music and Concerts devider Seventeen releases music video for 'Bad Influence (Prod. by Pharrell Williams)'

Seventeen releases music video for 'Bad Influence (Prod. by Pharrell Williams)'

Published Jun 12, 2025 08:34 am
Seventeen (Pledis Entertainment)
Seventeen (Pledis Entertainment)

K-pop boy band Seventeen released the music video for “Bad Influence (Prod. by Pharrell Williams),” a track from their fifth studio album “Happy Burstday.” 

It was produced by 13-time Grammy winner Williams and it features feisty uptempo drum beats, a heavy 808 bass pulse, and striking bell tones, exuding a dynamic blend of energy and sophistication that captivates listeners around the world.

The music video captures the track’s sophistication with refined mise-en-scène reminiscent of a high-fashion editorial shoot. Set against a clean, minimalist backdrop, intricately placed props—such as an analog TV, reel tape, and used tires—evoke the feel of contemporary art installations.

Seventeen (Pledis Entertainment)
Seventeen (Pledis Entertainment)
Seventeen (Pledis Entertainment)
Seventeen (Pledis Entertainment)

Seventeen members’ visuals stand out, radiating a chic, confident aura, dressed in stylish looks like black leather coats and sunglasses. As the group converges in a runway-like space, their effortless movements under the flash leave a dreamlike, yet intense impression.

The music video has garnered 5.64 million views on YouTube as of this writing.

Their leather jackets were created in collaboration with Japanese fashion brand sacai, with the members contributing to the design by infusing their own individuality. 

One of the pieces is being auctioned on Joopiter, a global digital-first commerce and content platform founded by Williams. Net proceeds from the sale will be donated to UNESCO.

Meanwhile, “Happy Burstday” debuted at No. 2 on the Billboard 200, tying the group’s highest ranking on the chart. 

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