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Manila Bulletin devider Business devider Trade & Industry devider Wilcon Depot's double win at Retail Asia Awards solidifies industry leadership

Wilcon Depot's double win at Retail Asia Awards solidifies industry leadership

Published Jun 10, 2025 04:56 pm
Celebrating excellence: Wilcon Depot, Domestic & Hardware Retailer of the Year
Celebrating excellence: Wilcon Depot, Domestic & Hardware Retailer of the Year

Wilcon Depot, a prominent name in the home improvement and construction supply industry in the country, recently garnered recognition, securing both the Domestic Retailer of the Year and Hardware Retailer of the Year awards at the 2025 Retail Asia Awards held in Singapore. 

This double win underscores Wilcon's sustained leadership and commitment to enhancing the retail experience for Filipino consumers. The awards ceremony took place on June 4 at the Marina Bay Sands Expo and Convention Centre. 

The Retail Asia Awards program acknowledges companies that have successfully navigated challenges such as evolving customer expectations and the growth of e-commerce, while simultaneously demonstrating strong value and consistent growth. This achievement highlights Wilcon's robust market presence and its dedication to elevating the retail landscape within the Philippines.

This is not the first time Wilcon has been recognized at the Retail Asia Awards, having previously won Domestic Retailer in 2022 and Digital Initiatives of the Year in 2023. This year's dual honor reaffirms the company's continuous focus on addressing the practical needs of its customers.

Wilcon's steady growth, even amidst varying market conditions, has been attributed to its consistent approach of listening to customer feedback, showing care, and being present for Filipinos aspiring to improve their homes and lives. With 103 stores operating nationwide, Wilcon Depot offers a comprehensive array of products designed to meet diverse home improvement requirements. Its one-stop-shop format is structured for convenience and accessibility, complemented by attentive in-store service, robust digital platforms, and helpful marketing tools that assist shoppers in making informed decisions for their residential and commercial projects.

Wilcon remains committed to expanding access to quality home and construction products across the Philippines. The company noted it is also exploring new avenues to support Filipino households and industries through innovative store concepts, customer-centric services, and sustainable practices that align with the evolving demands of contemporary shoppers. Its product line consistently emphasizes innovation and sustainability, featuring exclusive and in-house brands such as Pozzi, Hamden Kitchen Appliances, Alphalux, Kaze, Hills, P.Tech, Rocersa, Emigres, STN Ceramica, Arte Ceramiche, Verona Tiles, Saigres, Energie Ker, Gardenia Orchide, Novabell, Grohe, Kohler, Franke, and Rubi, among many others.

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