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Manila Bulletin devider Entertainment devider Celebrities devider Josh Yugen named to key post in Mister International Organization

Josh Yugen named to key post in Mister International Organization

Published Jun 10, 2025 09:15 pm
Josh Yugen in his Philippine office
Josh Yugen in his Philippine office
The Mister International Organization announced on June 9 that it has appointed pageant luminary Josh Yugen as its new Vice President for Global Partnerships and official Board Member. 

Yugen, the founder and CEO of House of Yugen and publisher of the Dubai-based Xpedition Magazine, will work closely with the Mister International President to oversee strategic planning, international media relations, global partnerships, and creative direction. This was announced on the pageant's official Instagram page, @officialmisterinternational.

In addition to his executive role, House of Yugen has also been named the Official and Exclusive International PR, Advertising, and Sales Agency for Mister International 2025, with the end goal of "ensuring the continued expansion and prestige of the Mister International brand worldwide."

Yugen added, "I am very honored to be named Vice President of Mister International. As a proud Filipino, I believe our nation continues to rise as a global leader, driven by resilience, heart, and excellence.”

Yugen, widely acknowledged as a significant player in the global pageantry and fashion media, brings a wealth of experience with him. He presently serves as the National Director of Miss Universe Pakistan, Bahrain, and Egypt, roles that have enabled him to pave new paths for representation and diversity in the international arena.

Yugen said, "My time as National Director has taught me the discipline, passion, and perseverance I need to push the boundaries of pageantry." Starting Yugen PR taught me the importance of leading with a purpose, and Xpedition Magazine showed me the power of creativity and storytelling. I can't wait to bring all of these experiences to Mister International to inspire, uplift, and leave a legacy that honors men of character, vision, and impact."

Yugen has transformed Xpedition Magazine into a must-read for those who enjoy the high life. It connects people worldwide with high-profile articles and stunning photos. Meanwhile, House of Yugen has expanded into a powerhouse for talent development, brand strategy, and worldwide event production, operating across important fashion and media cities.

The Mister International Organization praised the relationship with the House of Yugen as a key step in "strengthening our global presence and enhancing our international collaborations."

"We look forward to Mr. Yugen’s leadership and innovation in advancing the organization’s mission," it added.

Mister International, headed by Pradit Pradinunt, is one of the world’s leading male beauty pageants, celebrated not only for showcasing physical appeal but also for promoting advocacy, leadership, and cultural intelligence among young men across the globe.

The organization aims to expand into new markets, achieve a greater social impact, and enhance its brand through modern media interactions and creative storytelling, tapping Yugen to lead its global alliances.

The next edition of Mister International, which will hold its finals on Sept. 25, promises to start a new chapter with a bold, global vision and a team dedicated to delivering exceptional work.

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