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DDB Group Philippines' Anna Chua-Norbert makes history at Women Leading Change Awards 2025

Published Jun 10, 2025 04:50 pm
Anna Chua-Norbert holds the two trophies won by DDB - one for her recognition as "Vision Leader" and the other one for DDB Group's "Best Company for Women" Bronze award - at the Campaign Asia Pacific's Women Leading Change Awards.
Anna Chua-Norbert holds the two trophies won by DDB - one for her recognition as "Vision Leader" and the other one for DDB Group's "Best Company for Women" Bronze award - at the Campaign Asia Pacific's Women Leading Change Awards.

Anna Chua-Norbert of DDB Group Philippines has been awarded "Vision Leader" at the Campaign Asia-Pacific's Women Leading Change Awards (WLCA) 2025, marking a historic first for a Filipina to receive this honor. This recognition also highlights her trailblazing work in integrating culture, sustainability, and kindness into business practices.

The regional award, recently held in Singapore, acknowledges Chua-Norbert’s role as Group Chief Culture Officer for DDB Group Philippines and Managing Director of its content and events agency, Bent and Buzz. Her visionary approach combines business acumen with social responsibility, solidifying DDB Group Philippines' reputation for innovation, inclusivity, and sustainability.

Chua-Norbert said, “I’m so proud to join fellow changemakers in Singapore—not just as a representative of DDB and Bent & Buzz—but as a woman rewriting the narrative of leadership across Asia. We at DDB Group Philippines are celebrating this not just as a company milestone, but as a proud moment for the nation.”

As Group Chief Culture Officer, Chua-Norbert oversees human resources for DDB Group Philippines' eight companies. She previously drove growth and innovation as Managing Director of DDB Philippines and now leads Bent & Buzz as a "Business of Kindness," aiming to create jobs and alleviate poverty in underserved communities.

Her "Business of Kindness" model has engaged 350 MSMEs across 17 regions in the Philippines in 2024, directly uplifting over 3,500 lives and contributing to double-digit profit growth for Bent and Buzz in the past five years. Chua-Norbert noted, “Business of kindness leads to growth that can be measured not only in revenue, but in protection, dignity, impact and the lives we choose to uplift.”

Beyond economic impact, Chua-Norbert and DDB Group are actively involved in the fight against Online Sexual Abuse and Exploitation of Children (OSAEC). Their advocacy short films for the Philippine Commission on Women were recognized by the Office of the President and awarded Gold at Spikes Asia. Chua-Norbert also volunteers as co-governing chair of the Philippines Business Coalition of Women Empowerment (PBCWE) and a board member of the 4As Philippines.

DDB Group Philippines also received a Bronze award in the "Best Company for Women" category at the WLCA 2025, recognized for championing women empowerment, gender equality, safe spaces, and creative sustainability within the industry.

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