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Manila Bulletin devider Business devider The Stock Market devider Bloomberry soft-launches new online gaming platform with free Viva movies

Bloomberry soft-launches new online gaming platform with free Viva movies

Published Jun 9, 2025 01:27 pm
Bloomberry Resorts Corp., billionaire Enrique K. Razon Jr.’s leisure and gaming business, has soft-launched its new online gaming platform MegaFUNalo, featuring free Viva movies as an added bonus to players.
The firm took out full-page ads in major newspapers to announce the soft launch and its free movies feature, although a grand launch is still being slated for next month.
Strictly for those 21 years old and above, MegaFUNalo has tapped BDO Unibank, Union Bank of the Philippines (UnionBank), Bank of the Philippine Islands (BPI), QRPh, Maya, GCash, and GrabPay for its secure payment channels.
The site offers games at fairs, slots, casino games such as poker, blackjack, roulette, and baccarat, as well as several arcade games. Free movies include action, comedy, drama, fantasy, romance, thrillers, and even Koreanovelas.
"With free games and a movie section, Bloomberry offers some unique features that other platforms don’t. Other platforms feel repetitive. It is basically the same games under different operators. I would say, Bloomberry has a different concept among its peers. There are different layers in the app," said Unicapital Securities Research Analyst Jeri R. Alfonso.
Abacus Securities Corp. said Bloomberry confirmed it will spend heavily, in the order of at least ₱1 billion to ₱2 billion per quarter, just on advertising and promotions to help the online business get some traction.
Alfonso said Bloomberry has already reported higher operating expenses tied to its gaming app launch and “we think Travellers (Alliance Global Group Inc. subsidiary Travellers International Hotel Group Inc.) is likely to follow the same cost trend as it gears up to go online.
"The bulk of these costs will come from customer acquisition efforts, with both companies aiming to close the gap with market leaders. Development-related expenses, especially for outsourced services, are also set to climb."

Alfonso said, "It will take time for Bloomberry to catch up to Digiplus Interactive Corp. in terms of market share. Digiplus Interactive spent three years building its user base—from 800,000 monthly active users (MAUs) in 2022 to 7.5 million by the first quarter of 2025.
"On top of that, more players are entering the space. Travellers and Hann Holdings Inc. are also launching their own online gaming platforms, so it’s going to get crowded. If Bloomberry wants to stand out, they need to offer bigger jackpots—or at least match Digiplus—to draw users in."
Abacus said Bloomberry’s management has revealed that they have a third-party provider, for the mobile app being developed, who will then be entitled to a revenue-sharing scheme which wasn't specified.
“While this mitigates the risk, Bloomberry won't fully enjoy the benefit if/when online does become profitable. In the near to medium term, the losses from this venture will likely be substantial and will probably drag into next year before it starts to contribute positively to the bottom line,” it said.
Meanwhile, Abacus pointed out that, “Digiplus' spectacular rise and booming profits may have given the impression that it's all easy money and that Bloomberry can just waltz in and join the party.”
“Truth is, Digiplus has had to spend more and more to acquire active users. Last year, the company spent three times as much as it did on advertising and promotion (A&P) and it still actually lost a few percentage points of market share in terms of gross gaming revenue (GGR),” the brokerage said.

Related Tags

Bloomberry Resorts Corporation Enrique K. Razon Jr. Unicapital Securities Inc. Jeri Alfonso Abacus Securities Corporation
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